09-04-2013, 09:47 AM
Hi I have just basic seo knowledge, and are wanting to know the following:
My client has a site that is over 10 years old, they pay a current seo company to do backlinking and article submission, but no onsite seo optimization, except for existing permalink structure. The current structure is this hxxp: //sitename.com/year/month/page-title-basic-keword-optimised/ . (Day and name)
They have a product in the manufacturing industry that although the product gets improved never gets old and they don't like the dated look of showing year and month.
If I change the permalink structure to just Post name or category-name/Post name what implications would this do to their existing rankings? And if I apply good 301 redirecting of old posts to the new location, will this work at keeping their existing rankings?
Thanks heaps guys I don't want to screw their site and need your words of wisdom.
My client has a site that is over 10 years old, they pay a current seo company to do backlinking and article submission, but no onsite seo optimization, except for existing permalink structure. The current structure is this hxxp: //sitename.com/year/month/page-title-basic-keword-optimised/ . (Day and name)
They have a product in the manufacturing industry that although the product gets improved never gets old and they don't like the dated look of showing year and month.
If I change the permalink structure to just Post name or category-name/Post name what implications would this do to their existing rankings? And if I apply good 301 redirecting of old posts to the new location, will this work at keeping their existing rankings?
Thanks heaps guys I don't want to screw their site and need your words of wisdom.