08-12-2013, 01:34 AM
They are either poor teachers and/or don't know much about SEO. Most likely both!
He wrote to use the exact match only for keyword research, but in the example he did, he used the broad match!
And to say that a keyword like "restaurant dishes" has 368,000 monthly searches and 168,000 local monthly searches;these are pretty big numbers, but since the competition is low, we shouldn’t have a problem ranking for it. is ridiculous, since almost all searches for this keyword would have more than 2 words. Yes, it was only a keyword he used as a example, but still a bad example that bring down his credibility IMO.
He wrote to use the exact match only for keyword research, but in the example he did, he used the broad match!
And to say that a keyword like "restaurant dishes" has 368,000 monthly searches and 168,000 local monthly searches;these are pretty big numbers, but since the competition is low, we shouldn’t have a problem ranking for it. is ridiculous, since almost all searches for this keyword would have more than 2 words. Yes, it was only a keyword he used as a example, but still a bad example that bring down his credibility IMO.