08-11-2013, 01:44 PM
I happened across an interesting video, then decided to search for anything from the author.
I found a book, haven't read, but it has good reviews on Amazon.
I suggest watching the video as a primer - essentially, what I got is that it talks about business models: Introduces a "why | how | what" paradigm. Hint: why Apple has such a loyal fanbase.
This will apply nicely to the offline world as well
Here is the book on Amazon
Get it here!!
I found a book, haven't read, but it has good reviews on Amazon.
I suggest watching the video as a primer - essentially, what I got is that it talks about business models: Introduces a "why | how | what" paradigm. Hint: why Apple has such a loyal fanbase.
This will apply nicely to the offline world as well
![Smile Smile](https://bestblackhatforum.com/images/newsmilies/smile.gif)
Here is the book on Amazon
Code:
http://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
Code:
http://mir.cr/AZPQF9GJ