07-08-2013, 01:21 AM
MarketingProfs University's Content Marketing Crash Course will show you how to create a winning content strategy that wows your prospects, connects with customers, and bowls over the competition with one goal in mind: to drive business.
Throughout these 14 classes, you'll develop a content strategy using proven tactics and real-world experience. Then, you'll get expert guidance on creating that content (whether you're writing it yourself or leading the charge), from mobile content to SEO to lead generation, and more.
Content Marketing Crash Course isn't just an exercise in high-falutin' theory. Each class is taught by instructors who'll show you how to turn your marketing organization into a content creation machine.
Content Marketing Crash Course includes these 14 classes (most are 60 minutes), plus the live Q&A closing session:
INSPIRATION: The Daring Brand's Guide to Creating Content Worth Sharing
STRATEGY: Content Strategy 101: Building the Framework
CURATION: The What, Why, and How of Content Curation
SEARCH: Optimizing Your Content for Search
SOCIAL: Creating Share-Worthy Content
EXPERIENCE: 10 Things Content Marketers Must Do to Create a Unique Buyer Experience
MOBILE: Adapting Ourselves to Adaptive Content
C-SUITE: Selling Content Marketing to the C-Suite
THOUGHT LEADERSHIP: B2B Thought Leadership: How Much Do You Know?
VISUAL: The Power of Infographics
WRITING: Content Writing Best Practices from a Brand Journalist
PODCASTING: Podcasting and the Power of Audio
RESOURCES: Creating a Content Idea Dashboard
OVERVIEW: The State of Content Marketing Address (and a Look Ahead)
LIVE Q&A: Ask and Ye Shall Receive
Throughout these 14 classes, you'll develop a content strategy using proven tactics and real-world experience. Then, you'll get expert guidance on creating that content (whether you're writing it yourself or leading the charge), from mobile content to SEO to lead generation, and more.
Content Marketing Crash Course isn't just an exercise in high-falutin' theory. Each class is taught by instructors who'll show you how to turn your marketing organization into a content creation machine.
Content Marketing Crash Course includes these 14 classes (most are 60 minutes), plus the live Q&A closing session:
INSPIRATION: The Daring Brand's Guide to Creating Content Worth Sharing
STRATEGY: Content Strategy 101: Building the Framework
CURATION: The What, Why, and How of Content Curation
SEARCH: Optimizing Your Content for Search
SOCIAL: Creating Share-Worthy Content
EXPERIENCE: 10 Things Content Marketers Must Do to Create a Unique Buyer Experience
MOBILE: Adapting Ourselves to Adaptive Content
C-SUITE: Selling Content Marketing to the C-Suite
THOUGHT LEADERSHIP: B2B Thought Leadership: How Much Do You Know?
VISUAL: The Power of Infographics
WRITING: Content Writing Best Practices from a Brand Journalist
PODCASTING: Podcasting and the Power of Audio
RESOURCES: Creating a Content Idea Dashboard
OVERVIEW: The State of Content Marketing Address (and a Look Ahead)
LIVE Q&A: Ask and Ye Shall Receive
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