It's a trial, introduced after more than a week of circus shows (emails, webinars and the like en masse).
The lower payment option ($197 installments) is also a marketing trick to get customers who couldn't find enough value in the sales message.
Skybuilder is also way overpriced. It had the same launch hype going on when it came out. They basically lure you in...
It's the same old trick Microsoft uses with its Office trials. 90 days are more than enough to get acquainted with the software. After this time, no one wants to re-learn for another (Open-)Office package.
The sales page is so clustered.. What the heck is this thing? A Facebook page builder and 29 other crazy things I aint' got time for ?
anyone see where the real value is.. in even trying it?.. Im lost..