05-05-2013, 11:21 PM
Clicks on organic links make up about 70% of clicks from searchers
online. This means that the “shelf space” that organic links take up on a
search engine results page is valuable territory. So, how can your
business own more of the shelf space for your business keywords online?
Claiming, optimizing, and posting content to business profiles on the
top social media sites can help your business own more of this important
digital space. Here are a few tips on how to optimize your presence on
top social media sites like Facebook, Twitter, Google+, and Pinterest so
that consumers find your business when they search online.
Optimize “About” Copy and URLs for Search
When it comes to helping your social media profiles rank well on search
engines, the more relevant content you provide about your business, the
better. So take advantage of the places in social media where people
expect you to talk about yourself, like the “About” section and your
URL. Without keyword ********, you should update your introduction on
Google+, bio on Twitter, and the About sections on Facebook and
Pinterest to accurately describe your company. Make the copy in these
intros reader-friendly, while using 2-3 business keywords you think
people will use when looking for your types of products or services to
help it rank in organic search. In addition, provide a link back to your
website, which can help create inbound links to your website and boost
its Search Engine Optimization. For Google+, you can even link a
particular keyword in your introduction back to your website.
Another key to your search rank are the URLs you choose for your social
media sites. Each URL should contain your business name so that these
sites will show up when someone conducts a search for your business
online. On Twitter, your Twitter handle will be your vanity URL, so try
to choose a handle that’s as close to your business name as possible.
For Facebook and Pinterest, you can create a unique vanity URL through
your profile settings. Google+ is still rolling out its vanity URL
function, but soon enough everyone will be able to change their vanity
URL. Keep your user names and vanity URLs as consistent as possible to
make your social media presence user-friendly, consistent, and scalable.
Craft Social Media Content for People and Search Engines
Did you know that your social messages on your Facebook fan page,
Twitter profile, and Google+ page could strongly affect how those pages
rank in search? When brainstorming and crafting content for your social
media sites, remember to factor in some Search Engine Optimization best
practices. Here are a few things to remember for boosting your presence
in SERPs:
First, create content that’s entertaining and engaging for social users.
Your goal with social media content should be to create emotions that
will drive social engagement and shares. The more users interact with
your business online, the more authority you create for your business
within each social media site. Major search engines look at this
authority to determine how your business’ social pages should rank in
search engine results. Also, share photos, videos, infographics, and
other engaging items on your social profiles, because this can help
boost the authority of your profiles.
Additionally, including an important, relevant keyword and your
geographic location in your social media content can help drive Search
Engine Optimization for your social sites. Don’t use the same keywords
over and over again in each social media post, because this can make
your content much less reader friendly, potentially limiting its reach
and authority. So be sure to use a variety of messaging techniques,
keywords, and topics.
Post Regularly to Your Social Media Profiles
It’s no secret that search engines like fresh and updated content, so
post consistently and frequently to all your social media sites to get
them to rank on the search engines. Keeping your social sites updated
will not only keep the search engines happy, but also your audience. But
make sure not to go overboard! Even though posting frequently is
important, you don’t want to over-post and irritate your audience. So,
monitor and measure your social posts and their results in order to
determine the times that work best for your business on each platform.
Experts say that on average, it’s good to post to Facebook 5-10 times
per week. One study showed that posting to Facebook more than 7 times
per week created a 25% decrease in interaction rates. Post more
regularly to Twitter, where people can see content in real-time in the
feed and has a shorter lifespan. On Twitter, you can try using hashtags,
which provide a 21% increase in engagement when used a maximum of twice
in a post. For Google+, it’s recommended to post 2-3 times a day, but
make sure the posts are spaced throughout the day.
All in all, there are many factors that search engines consider when
ranking your social media sites organically. With these tips, you’ll be
able to boost Search Engine Optimization results for your social sites
and increase the chances for consumers to find them when looking for
information about your type of business.
online. This means that the “shelf space” that organic links take up on a
search engine results page is valuable territory. So, how can your
business own more of the shelf space for your business keywords online?
Claiming, optimizing, and posting content to business profiles on the
top social media sites can help your business own more of this important
digital space. Here are a few tips on how to optimize your presence on
top social media sites like Facebook, Twitter, Google+, and Pinterest so
that consumers find your business when they search online.
Optimize “About” Copy and URLs for Search
When it comes to helping your social media profiles rank well on search
engines, the more relevant content you provide about your business, the
better. So take advantage of the places in social media where people
expect you to talk about yourself, like the “About” section and your
URL. Without keyword ********, you should update your introduction on
Google+, bio on Twitter, and the About sections on Facebook and
Pinterest to accurately describe your company. Make the copy in these
intros reader-friendly, while using 2-3 business keywords you think
people will use when looking for your types of products or services to
help it rank in organic search. In addition, provide a link back to your
website, which can help create inbound links to your website and boost
its Search Engine Optimization. For Google+, you can even link a
particular keyword in your introduction back to your website.
Another key to your search rank are the URLs you choose for your social
media sites. Each URL should contain your business name so that these
sites will show up when someone conducts a search for your business
online. On Twitter, your Twitter handle will be your vanity URL, so try
to choose a handle that’s as close to your business name as possible.
For Facebook and Pinterest, you can create a unique vanity URL through
your profile settings. Google+ is still rolling out its vanity URL
function, but soon enough everyone will be able to change their vanity
URL. Keep your user names and vanity URLs as consistent as possible to
make your social media presence user-friendly, consistent, and scalable.
Craft Social Media Content for People and Search Engines
Did you know that your social messages on your Facebook fan page,
Twitter profile, and Google+ page could strongly affect how those pages
rank in search? When brainstorming and crafting content for your social
media sites, remember to factor in some Search Engine Optimization best
practices. Here are a few things to remember for boosting your presence
in SERPs:
First, create content that’s entertaining and engaging for social users.
Your goal with social media content should be to create emotions that
will drive social engagement and shares. The more users interact with
your business online, the more authority you create for your business
within each social media site. Major search engines look at this
authority to determine how your business’ social pages should rank in
search engine results. Also, share photos, videos, infographics, and
other engaging items on your social profiles, because this can help
boost the authority of your profiles.
Additionally, including an important, relevant keyword and your
geographic location in your social media content can help drive Search
Engine Optimization for your social sites. Don’t use the same keywords
over and over again in each social media post, because this can make
your content much less reader friendly, potentially limiting its reach
and authority. So be sure to use a variety of messaging techniques,
keywords, and topics.
Post Regularly to Your Social Media Profiles
It’s no secret that search engines like fresh and updated content, so
post consistently and frequently to all your social media sites to get
them to rank on the search engines. Keeping your social sites updated
will not only keep the search engines happy, but also your audience. But
make sure not to go overboard! Even though posting frequently is
important, you don’t want to over-post and irritate your audience. So,
monitor and measure your social posts and their results in order to
determine the times that work best for your business on each platform.
Experts say that on average, it’s good to post to Facebook 5-10 times
per week. One study showed that posting to Facebook more than 7 times
per week created a 25% decrease in interaction rates. Post more
regularly to Twitter, where people can see content in real-time in the
feed and has a shorter lifespan. On Twitter, you can try using hashtags,
which provide a 21% increase in engagement when used a maximum of twice
in a post. For Google+, it’s recommended to post 2-3 times a day, but
make sure the posts are spaced throughout the day.
All in all, there are many factors that search engines consider when
ranking your social media sites organically. With these tips, you’ll be
able to boost Search Engine Optimization results for your social sites
and increase the chances for consumers to find them when looking for
information about your type of business.
