Best Blackhat Forum

From: Steve Lindhorst, Online Seller, eCommerce Consultant, and Author

Date:
Wednesday, April 24, 2013

Dear Fellow Seller,

There's a good chance that if you're reading this, you've sold on Amazon, eBay
or both.

I've sold on eBay and Amazon for
many years. So long in fact, that I was just going through the motions.
Buying (used books in my case) and selling them.

Sales would slow to a crawl during certain months of the year. But I just kept plodding along.

Finally, I shook the "dust" off my brain - and decided to re-think everything. I went back to square one.

By putting together three simple things, I figured out how to get out of that rut.

Then I wrote everything down so you can do it too.

After reading it, you'll be able to:

Predict sales, so you can get profitable inventory, at the

lowest cost – all year long. No matter what you sell.
Predict when the demand will be high, so you can sell your inventory for the

best prices – all year long. No matter what you sell.

Quote:And it doesn't matter if you sell on eBay or Amazon.

It all boils down to timing. Let me start at the beginning...
[Image: simple_graphic1b.png]

Sounds like a no-brainer right? But I realized that having lots of books listed for sale wasn't profitable if people weren't buying books.

At eBay University, we used to teach people to 'sell what they had a "passion" for.' Well, that might keep the seller interested, but it's no guarantee shoppers will be equally "passionate."

Despite any "passion" I may have felt for used books - sales were up and down.

How an Electric Jar-Opener Changed My Life...

Late last summer I walked into my local Rite Aid store to pick up some medicine. There were a bunch of Black and Decker© electric jar openers on an endcap marked 75% off.

A quick search online showed me
that I could earn a nice profit by buying these jar openers at their
clearance price of $9.99 each. So I bought all they had.

That first batch sold on Amazon within a week. Each one sold for over five times my cost! Nearly $50.00 a piece!

Did I have a "passion" for electric jar-openers? Ummm, not really. But I sure had a passion for profit like that!

Pretty soon I realized that every Rite Aid
store in my area had the same clearance sale. So I drove around and
bought all the jar openers I could find. By the time I was through I'd
found several dozen at $9.99.

They're all sold now, and I never sold one for less than $44.00 - and some went as high as $62.00!

[Image: lesson_box1.png]

That first profitable experience made me realize I'd been in the right place at the right time.

Clearance sales let you put the greatest distance between your cost and your selling price. That's your profit margin, and it puts you in a powerful position as a seller..

A large margin means you keep more
money when you sell. On the other hand, you have room to lower your
prices if necessary (without losing money).

So I started looking for clearance sales. I started buying and selling all kinds of things. And it was way easier than selling used books.

Instead of being a "treasure hunter," hoping to

find used things
good enough to sell, you can find

brand-new merchandise at

50%, 70% and even 90% off!

I was buying brand new merchandise on
sale and selling it online for full price! All from local retailers in
my own town. It seemed too easy.

Buying and selling a wider variety of
products improved my sales...but often I only learned of clearance sales
after they'd already been picked over.

Sometimes I'd be on one side of a store - blind to the fact that there was a great sale going on in another department - of the same store!

Randomly stumbling upon clearance sales was too unpredictable.

I needed to figure out how to make sure I was

in the right place, at the right time - for the big discounts. Then, I had one of those "a-ha!" moments while

shopping at an "After-Christmas" clearance sale...
[Image: simple_graphic3b.png]

There is an "after-Christmas" clearance sale every year. It's expected. We all know the holiday season is part of an annual sales cycle.

I look forward to that annual sale, and you should too! Why?

Because we know we can pick up inventory at 50% to 90% off the regular price. It's a great opportunity!

But...Christmas is Just One of Many Annual Retail Sales Cycles

I was so focused on being a "bookseller" that I was missing something obvious. Almost all products have their season each year.

Look at an example of a product totally unrelated to the Christmas season. Generally speaking, it's not a very exciting product. - Humidifiers.

Demand for humidifiers rises during the
winter. After a peak in December, the demand for humidifiers bottoms
out from April through October.

See for yourself. Illustrated below is the actual annual sales cycle for 'humidifiers':

Let me ask you:

Which month would be the best to buy humidifiers for resale?

From the chart you can see that demand
drops heavily in the spring. As demand drops, stores move them out.
So prices are heavily discounted, and BANG! that's the best time to buy!

Just as the sales cycle shows when demand (and prices) drops - it also shows us when demand is high.

So you can see
the best time to sell to make the most profit.

Maximum profit depends on timing.

There are reasons for discounts. Stores don't stock products just to put them on clearance.

So then, why are small appliances (like the jar-openers in my story) marked down

in late summer?

Consider these facts:

March: New models are released at huge kitchen appliance trade shows. So, suddenly last year's model is...well, "last year's" model.
June: Most weddings in the
U.S. are held in June. So that leads to a lot of small appliance sales
May-June for wedding gifts. (Consequently, since most weddings are in
June, most anniversaries are also in June - so, more sales for gifts.)
August: As the wedding season ends, and the holiday shopping season nears, stores must make space for new models.

How do they do it? - Summer Clearance Sale!

Next March, the cycle will start all over again...

"You Make Your Money When You Buy"

As anyone in real estate or the stock market knows, buying at the right time is the key to making money. It's no different for us as online sellers.

You will make more money if you:

Predict which products will be marked-down.
Pinpoint the best time to buy your inventory for resale.
Beat your competitors to the good merchandise.

Here's a question I had when I started:

"If retail stores are getting rid of this stuff,

will I be able to sell it?"

Let's look at another personal experience:

When baseball season begins, stores
mark baseball equipment down. They know that serious baseball players
already have their equipment by then. Merchandise sitting on the shelves will
just collect dust.

So, early last spring I
stopped by my local Walmart. Just inside the store was a rolling rack
with a hodge-podge of items and a big "Clearance" sign. On that rack I
found a dozen or so packs of Wilson© baseball helmet decal kits for 50¢ each (total cost about $6.00).

Over the next couple of months, I sold them for...

well, here is an average order (customer's personal information removed):

These decal kits sold for over $10.00 each, totalling over $120.00!

(Not bad for a $6.00 investment, right?)

Please don't misunderstand me - I'm not bragging. Anybody can do this. It's all

about timing.

Here's another example:
Last February, all the big family dinners and gift-giving was over for
the season. So what else do you think might be marked down?

I went into a local store and headed straight for the kitchen products. I found several sets of steak knives on clearance for
$10.99 at a local store.

After some quick research with my Smartphone I bought them all. But would they sell?

Here's another screenshot of an average, actual order:

That's a profit of $50 on each set,

after subtracting costs and seller fees!

And since this store's clearance prices are set at a central office. I found sets on

clearance at each

location I visited! And I've had no trouble selling them at full price.

To Sum Up, the '3 Simple Things' are:

Sell anything that's profitable
Buy profitable inventory at the very best time: clearance sales
Predict clearance sales by identifying the many annual sales cycles
- Clearance sales - lead to - Profit.
- Clearance sales - are - Predictable.

Conclusion: Profit is Predictable

So I sat down to plot out the entire
year. I researched the annual sales cycles and trends and figured out
which products are marked down through the year - month by month.

The market dictates how much people will
pay for any product. So you can't control that. But you can control your
cost for inventory. By lowering your costs, you increase your profit
margin.

Imagine having a month-by-month
guide to show you when certain products are marked for clearance. Add
to that, store reward programs, and manufacturer coupons - and you can
get new inventory, dirt cheap, and sell it for full price online.

You don't have to just imagine it...

I'm happy to introduce my new book:

Retail Flipping :

Uncovering the Secrets to Flipping Retail Products for Big Profit - by Finding the

Best Time to Buy

There is a ton of information that tells you what to buy. This book is different.

Retail Flipping helps you to take a fresh look at online selling. It teaches you how to lower your costs, and increase your profit margin.

The result is consistent and profitable online sales - no matter where you sell.

7 Ways "Retail Flipping" Will Help You:

Increase Your Profit
- Read how to buy brand new inventory at 50%, 70% and 90% off!
Guide You to More Consistent Monthly Sales
- Read how to predict discounts in a month-by-month guide
Get Discounts on Top of Discounts
- Read how "stacking" coupons, reward programs, and clearance sales can make inventory nearly FREE!
Identify Profitable Products - Before You Buy Them
- Don't waste money on duds. See how the Pros scout for inventory.
Learn How to Price Items Any Time of the Year
- Selling Strategies for Out-of-Season Products
Cash in on Un-Advertised Clearance Items
- Resell returned merchandise and discontinued items
Spot Profitable Niche Products (Known Only to You)
- Learn How to Discover Unique Sales Cycles and Trends
Frequently Asked:
- "Does it matter if I sell on eBay, Amazon, or if I use Amazon's FBA program?"
  - No, the ideas found in "Retail
    Flipping " are universal for any marketplace. However, as an Amazon
    seller, I do recommend Amazon FBA as my personal favorite.
- "Do I have to have a Smartphone to use this information?"
  - Although it's not required, it is highly
    recommended. You will make very profitable discoveries, and better
    buying decisions by having the ability to connect to the Internet.
- "Does the information apply to countries outside the United States?"
  - Yes. Although the
    dates and holidays may vary, stores still have annual cycles that you
    can cash-in on. If you have ever seen a clearance sale in your area -
    this information will help you too.

Wishing you much success,

Salespage

Code:

http://www.retailflipping.com/

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