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Hello guys!

I was talking to a client yesterday and a doubt came across my mind. He told me that he wanted to redesign a site he owns. Nowadays, this site is over 1000 pages long (a few of them really indexed), with products mostly, programmed in ASP. They want to change the design and recode it in PHP/MySQL.

Thing is that this site has pretty solid rankings for medium/low competition keywords and a very specific niche (espionage related).

We are killing with SEO work for another site they own, and they want us to rank this as well.

Question is: If my client decides to redesign his site anew, will they lose rankings for that site? How long will it take to gain those rankings again? I mean, indexed pages will be no longer available, but we will use Big G Webmasters Tools to reindex the new ones and a couple of high PR links to rank that site again.

This is really important because our advice will decide if they change their actual site design or not.

Thanks a lot for your opinion guys!

HV.

(03-03-2013 10:56 AM)hheeer666 Wrote: [ -> ]Hello guys!

I was talking to a client yesterday and a doubt came across my mind. He told me that he wanted to redesign a site he owns. Nowadays, this site is over 1000 pages long (a few of them really indexed), with products mostly, programmed in ASP. They want to change the design and recode it in PHP/MySQL.

Thing is that this site has pretty solid rankings for medium/low competition keywords and a very specific niche (espionage related).

We are killing with SEO work for another site they own, and they want us to rank this as well.

Question is: If my client decides to redesign his site anew, will they lose rankings for that site? How long will it take to gain those rankings again? I mean, indexed pages will be no longer available, but we will use Big G Webmasters Tools to reindex the new ones and a couple of high PR links to rank that site again.

This is really important because our advice will decide if they change their actual site design or not.

Thanks a lot for your opinion guys!

HV.

Simply explain to your client that changing the site may impact the rankings. I've had some sites be completely redesigned and not be affected at all, while others were penalized and took over a month before they fully recovered.


For things like this it comes down to functionality vs traffic (rankings). If the new design is faster, easier to use, and looks good, than I would suggest to go for it. Just make sure to explain that rankings may drop for a bit.

Hey Sam, i will do just that. Thanks a lot for your advice!!

Be sure to develop the new website with a very clean code.
Try to make it better then old (ASP is sooo HEAVY, so maybe if you will do a great job, maybe your rank can increase instead of drop, but how said from Sam, tell to your client that rank "MAY DROP FOR A BIT".

P.S Small suggestion: Use HTML5 + CSS3 if you can, Google are loving it so much (next to love it more then a WP Site), you can decrease your chance to drop the rank.

P.P.S TAKE MUCH CARE ABOUT TITLE,DESCRIPTIONS and META (of course, if you are migrating a DB you will not take care about this step).

Some time happen that you lost ranking. But i just redesign my two website and didn't get any changes regarding ranking factor dear.

Yes there is a possibility in ranking changes, some times it will increase , other wise it will DECREASE..

A site design usually does not impact ranking unless the new design makes the site difficult to crawl for search engines bots. Also, if the new design increases the site page load time, the ranking may be slightly impacted. If some pages will be gone, make sure to 301 redirect them to new ones.

Google not kill your SEO after redesigning. But not make any change in On-Page SEO and if you make any change in OLD URL must redirect it to New URL with 301 redirection. Because if you don't do that then anyone open your OLD URL and it is not working or shows error then once Google note it, Google hits your SEO.