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Appsumo - Copywriting for StartUps



English | 1280x720 | H264 | 24fps 1024kbps | AAC 96kbps | 708MB



Building A Brand and Getting Found by Customerswith Neville Medhora

Co-Founder and CEO, SEOmoz



Purpose Statement:

To teach entrepreneurs the basic fundamentals of copywriting so they can
understand their prospects more deeply, offer real value to them -
which makes them come back again and again - and turn visitors into
customers.



Superpowers:

The ability to walk in your customer's shoes and deeply understand her
so you can address her fears, dreams, desires, and objections quickly
and easily - all while building desire for your product or service



The power to truly connect with and communicate with your prospect on an
emotional level - the level from which buying decisions are made

A step-by-step framework to repeat the success again and again - it's no mystery, and more science than art



Appsumo - Landing Pages That Convert



[1 MP4,1 MP3,1 PDF]



Morrison of Elite SEM are gonna show you step-by-step what to do in this video.



What You Get

* 75 minute walkthrough video on how to create high-converting landing pages

* Detailed explanations on layout, design, copy, images, video, testing and tracking

* Downloadable MP3 version

* PDF transcript



Hi. Chief Sumo here.



You see THIS.



Yea….THIS.



THIS…what you’re looking at right now…is a form of landing page.



A landing page is where people “land” on your webpage (duh).



For example,

Let’s say you have a Google AdWords ad that says,



Watch a big fat sumo yap on about landing pages.



When a person clicks that ad, it brings them to THIS page.



That means THIS is the landing page for that ad.



OK OK OK …..you’re smart and understand that concept. Onwards….



Now let’s say out of every 100 people that “land” on this page, 2% of those end up BUYING what we sell.



AppSumo - Kicking Ass with Facebook Advertising Video Course



We didn't want to spend all day looking for the best tips or tricks so
we partnered withDennis Yu of Webtrends to create an actionable video of
the best ways to advertise via Facebook. Figure out:



How to get your company covered by the NY Times

Why sending clicks to your site could be a costly mistake

Avoid making the one major mistake 99% of people are doing now

Lot's more...



The best tactics and secrets condensed into 45 minutes of actionable goodness. 100% guarantee!



Reviews from AppSumo users:

- Amazing Video with lots of inside tricks and actionable steps

- Very interesting techniques for targeting down to even individual people.

- Messy presentation - clear lack of structure and preparation. A few
interesting tips but overall, I regret I bought that deal as it is not
professionally done at all.

- It was pretty basic info for someone who has used Facebook ads before.
This video is for a beginner, not someone with Facebook advertising
experience.