The Laws Of Copywriting Physics.............................................................................................9
The First Law Of Copywriting Physics..................................................................................9
The Second Law Of Copywriting Physics............................................................................12
The Third Law of Copywriting Physics...............................................................................14
The Laws Of Speed Read Copy................................................................................................16
The First Law Of Speed Read Copy – The Law of Focus....................................................16
The Second Law of Speed Read Copy – The Law Of Frameworks.....................................19
The Third Law Of Speed Read Copy – The Law of Fragments...........................................22
The Fourth Law of Speed Read Copy: The Law Of Flow...................................................25
The Last Word...........................................................................................................................27
Appendix I: AIDA.....................................................................................................................29
Appendix II: The Kern/Carlton “Formula”...............................................................................31
Appendix III. David Frey's 12 Step Letter Formula..................................................................32
Appendix IV. Additional Resources..........................................................................................33
Copywriting Resources:........................................................................................................33
Product Creation Resources:.................................................................................................33
Memberships:.......................................................................................................................34
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