12-02-2012, 08:33 AM
We live in an age of unparalleled opportunity for innovation. We're
building more products than ever before, but most of them fail--not
because we can't complete what we set out to build, but because we waste
time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In
this inspiring book, Ash Maurya takes you through an exacting strategy
for achieving a "product/market fit" for your fledgling venture, based
on his own experience in building a wide array of products from
high-tech to no-tech. Throughout, he builds on the ideas and concepts of
several innovative methodologies, including the Lean Startup, Customer
Development, and bootstrapping.
Running Lean is an
ideal tool for business managers, CEOs, small business owners,
developers and programmers, and anyone who's interested in starting a
business project.
- Find a problem worth solving, then define a solution
- Engage your customers throughout the development cycle
- Continually test your product with smaller, faster iterations
- Build a feature, measure customer response, and verify/refute the idea
- Know when to "pivot" by changing your plan's course
- Maximize your efforts for speed, learning, and focus
- Learn the ideal time to raise your "big round" of funding
- Brad Feld, Managing Director, Foundary Group
Sales page:
Code:
http://www.amazon.com/Running-Lean-Iterate-Works-OReilly/dp/1449305172
Download link:
Magic Button :
Code:
http://mir.cr/1JXCRU1N
Thanks to Natasha for the upload!
This book is highly recommended for those creating products or about to launch their own products.