01-09-2013, 11:11 AM
Really simple, he is talking about a Pay-Per-Click platform called Outbrain. It is similar to Taboola and NGage except this is self serving. The benefit of the platform is where the traffic is coming from and the cheapness in price. The downside is you must have actual quality content. Thin content won't work, and in their terms of service it states that you can't have affiliate links in your content (among other things).