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Have you ever noticed how just about every guru, every expert, everyone making $100k or more online has a coaching program?

Have you ever noticed how just about every guru, every expert, everyone making $100k or more online has a coaching program?

They might not answer their email, they might outsource their customer service to India, they might outsource their CD printing to China, they might stop selling certain types of products — but they continue running their coaching.

They might even have multiple coaches working for them. They might have a sales force of people calling buyers to sell them coaching. They might not even deliver their own coaching because they are so leveraged in everything they do.

But they have a coaching program.

In fact, many gurus and experts have . . . multiple coaching programs.

That’s right: an entry level coaching program, an intermediate coaching program, and a high-ticket advanced coaching program. They might even have an ultra-exclusive coaching program for a very high price.

Think about it. Think about all the gurus and experts you know. And if you know them very well, you will realize they have at least one coaching program. And if you only see one coaching program, you don’t know about the next one they have until you have “graduated” to a higher level of paying.

You see, many of the experts and gurus out there don’t show people in their freebie email campaign their higher ticket products. Maybe 1 or 2 of the products, but not the full lineup. One of the reasonings for that is that if someone is just a free email reader, they aren’t qualified to buy at $10k or $20k or more. Hey, if someone won’t invest $97 for a training, they aren’t likely to buy a $10k or $20k coaching program. So why waste the email? Because each email you send has a cost.

And it’s not just the cost of sending the emails. Sure, depending on how many subscribers you have, you might be paying $300, $500, or $1000 or more each month for your email delivery (many marketers pay much more than that), but one email is not going to break the bank.

But think about this: if you have someone new on your list, you have, what, 30, MAYBE 45 days to get them to make their first purchase. If they don’t buy within that period of time, they will likely never buy.

And the number of “clicks” someone is good for on your list on the first 30, 45 days is finite. So if you have a $97 or $300 product that converts at $4 a click on average, you sure aren’t going to promote a $10,000 coaching program that no one who has not yet invested at $97 will buy. It would be a wasted click.

But once you buy someone’s $97 intro product, they then show you that they have a $2,000 coaching program. And of course you might think, ok, that’s the end. That’s their backend.

Yeah, right!

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