11-09-2012, 05:06 AM
Additional product details
eText: ISBN-10 1-111-59976-9, ISBN-13 978-1-111-59976-8
Print: ISBN-10 0-324-82999-X, ISBN-13 978-0-324-82999-0
Author(s): Babin; Harris
Publisher: South-Western
Copyright year: © 2011 Pages: 394
Description
Created through a “student-tested, faculty-approved” review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, and more, all in a convenient package at a value-based price. The text covers essential consumer behavior topics through a unique, concept-driven presentation enhanced by multimedia resources that appeal to today's students and encourage stronger preparation and participation. Babin and Harris bring a fresh perspective and an exciting new approach to this important discipline, along with ample resources and innovative technology to help students eagerly master the material and succeed in class. For valuable information on pricing, previous editions, changes to current editions and alternate formats, please visit http://www.cengage.com/highered to search by ISBN#, author, title or keyword for materials in your areas of interest.
Download
eText: ISBN-10 1-111-59976-9, ISBN-13 978-1-111-59976-8
Print: ISBN-10 0-324-82999-X, ISBN-13 978-0-324-82999-0
Author(s): Babin; Harris
Publisher: South-Western
Copyright year: © 2011 Pages: 394
Description
Created through a “student-tested, faculty-approved” review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, and more, all in a convenient package at a value-based price. The text covers essential consumer behavior topics through a unique, concept-driven presentation enhanced by multimedia resources that appeal to today's students and encourage stronger preparation and participation. Babin and Harris bring a fresh perspective and an exciting new approach to this important discipline, along with ample resources and innovative technology to help students eagerly master the material and succeed in class. For valuable information on pricing, previous editions, changes to current editions and alternate formats, please visit http://www.cengage.com/highered to search by ISBN#, author, title or keyword for materials in your areas of interest.
Download
Magic Button :