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Lynda.com – Brand Building Basics 2012 | 159 MB
In this succinct course, author, speaker, and marketing expert Lorrie
Thomas Ross provides an overview of the basics of branding your
business or yourself through consistency, communication, and effective
collateral. The course shows how images, messaging, and market
positioning can help you build visibility and credibility among
customers. It includes real examples of successful brands and how
aspects such as color, logos, and fonts, not to mention a strong web
presence, contribute to their success.

Topics include:

Understanding branding

Looking at trends and a gallery of brands

Positioning your brand in the marketplace

Integrating images and style

Developing a business promise

Creating a style guide

Trademarking your brand

Tying together the print and web site design for a brand

Avoiding common mistake

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