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The Top 5 Lessons From The Dan Kennedy DNA Game Changer Course
1. You want people to have strong feelings about you as a result of the communication you put in front of them
And you want your perfect prospects to feel like you have feelings about them too.
They have to feel you aren’t just out to make a buck.
2. You want to be an advocate of a certain positions and have them accepted and embraced by your perfect prospects
You’re not just trying to sell stuff and get a customer or a fan.
You want people to buy your positions and beliefs.
Here is an example of a few of Dan Kennedy’s: Direct response marketing is supreme to brand advertising, ugly advertising is better than pretty advertising, employees are a pain in the ass.
Getting people to accept positions you stand for is extremely important when it comes to keeping customers.
3. And of course, you’re trying to sell stuff too
Beyond getting people to buy, getting people to interact with you is one of the toughest things you’re charged with doing.
A small percentage of Dan Kennedy’s prospects interact with his contests, and of the people who do, it usually ends up usually being the same cluster of people. And him and Glazer are some of the best on the planet at getting people to respond.
So keep in mind that any time you get someone new to talk to you or respond to a request you’ve made you’ve driven their commitment to you much deeper.
One thing Dan Kennedy points out is that even though he charged people $12,000 to attend this seminar, not everyone turned in their homework or submitted the material for him to review and give feedback on. He makes the point of saying you’re never going to get 100% involvement no matter how much money you take from them – unless of course you sit there and make them do it.
Beyond influence is loyalty and that’s what you’re gunning for.
You want people to wear your scout uniforms and drag people back to you. You want people fighting for you like the fans of soccer teams do in England when they brawl with people who are rooting for the “wrong” team.
You want people selling you to others.
4. Putting a nurturing coral around the customers you bring in
For some people getting customers in the door is easy.
Keeping them is another challenge in and of itself.
Retention. You want to be keeping people coming back and giving you money for a month longer, three months longer, a year longer.
5. Last but not least, you want people to move up the amount of money they pay you
You want them to aspire to ascend to giving the most money you charge for services and products and be excited to do so.
So there you have it. The 5 top lessons I’ve gleaned from the Dan Kennedy DNA Game Changer Course.
You could use these 5 lessons as a checklist and go back and pick anything you wrote, last month’s newsletter, the last blog post you wrote, the last Facebook post you wrote, the last book you wrote and see how many things you covered in each of the individual pieces.
You’ll see that you might not of hit any of them.
But if you want raving fans who are eager to show you their support by commenting on your blog posts, writing letters to you, and seeking you out to give you money you want to be touching all of these points on a consistent basis every single time you’re in front of your perfect prospects and your customers.
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