- Briefly explains what the R4 Sales System is:
= Reputation
= Reach
= Resell
= Referral
- Shows how bidding for "it support" cost roughly $250/lead,
but bidding for "it support BOSTON" or "it support Yonkerz" cost avg $6 per lead.
- Instead of talking about technical problems and fixes individually,
talk to clients about higher value services/systems/projects you can provide that can help them grow their business/customers.