In case you're wondering whether or not to read Internet Prophets by Steve Olsher...
If you're a complete beginner and you've read nothing else then you may find it useful. However, I've read many a book on internet marketing, and in Internet Prophets there's NOTHING unique whatsoever, it's just a rehash of the same crap you'll find in a thousand other books. I'm a bit of a completionist, and it takes a REALLY crappy and unhelpful book to make me give up on it mid-way, but that's exactly what I did with this book.