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Google can spot poor content a mile off and will treat it
appropriately!! Web Content Studio can help you create better content
with the added bonus of never having to optimize for the long tail
again.

Google is the search engine of choice for millions of people around
the world and with good reason. When you search for something at Google
there is a very good chance you’ll find the information that you want.
Google excels at providing quality relevant content to your searches
which is why it is so popular. From the Webmaster’s point of view,
getting into Google is vital if you’re going to benefit from the free
traffic that Google can send you. Looking at my website stats, Google
sends me up to 80% of my visitors depending on the site. In the
screenshot below, you can see one of my sites gets 83% of its search
traffic from Google.



It is therefore vital for me that the pages I write for my sites end
up in Google’s main index so that they are visible to the searchers.

One of the problems however, is that not all pages make it into the
main index. Instead they end up in the supplemental index where they can
remain hidden from searchers.

Let’s think like a search engine for a moment. If you only want to
show the best and most relevant content to your searches how would you
discriminates between one piece of content and the next?

If you could come up with a way to determine the quality of an
article based on the words on the page, then it would be quite simple to
decide which articles to include in the main index and which ones
should be buried in the supplemental index. You would just check the
quality score for an article and if it passed your criteria it would go
in the main index, and if it didn’t pass it would either not be indexed
or pass into the supplemental index.

That is how I would like to work if I was a search engine, but do the main search engines use a system like this?

If the search engines do use a system like this, there must be an easy way to determine quality of a piece of content.

In fact there is a system available to Google to do just this. Some
people call it latent semantic indexing, I prefer to use the word
“themeing”.

In a recent conversation I had with Michael Campbell, he reminded me that:

“People may not remember that Google didn’t create AdSense. They
bought the semantic technology from Applied Semantics back in 2003”.

You can read the press release here:

http://www.google.com/press/pressrel/applied.html

Pay particular interest to this paragraph:

“Applied Semantics is a proven
innovator in semantic text processing and online advertising,” said
Sergey Brin, Google’s co-founder and president of Technology. “This
acquisition will enable Google to create new technologies that make
online advertising more useful to users, publishers, and advertisers
alike.”

The press release goes on to say:

“Applied Semantics’ products are based
on its patented CIRCA technology, which understands, organizes, and
extracts knowledge from websites and information repositories in a way
that mimics human thought and enables more effective information
retrieval”

So, Google certainly has access to technology that can help them understand words on a page in much the same way as a human.

But how does knowing this, help us?

Well, we need to think like a human

If you are reading an article in a magazine, what keeps you reading it?

Could it be something as simple as the article is informative and
interesting and actually seems to be written by someone who knows the
topic?

If you think about the content you write on your site, do you come
across as someone who knows the topic you are writing about? Would
someone actually learn anything by reading your article, or is it
published on your site just to try to get an Adsense click? If someone
started reading your article, would they want to read the whole thing,
or would they think that the article was total fluff, and click the back
button?

If Google’s technology can mimic human behaviour, then your content must be written for humans.

So what actually makes a good article?

The answer to this is simple – it answers questions, entertains or informs the reader.

Let’s think about this in terms of an actual article.

Suppose you have identified the following phrase as having good
potential – copper kitchen sinks – and you want to write an article on
it.

What words would be expected in a good quality article on copper kitchen sinks?

Well 5 or more of the top ranking pages in Google include the following 25 words:

copper, sink, sinks, model, kitchen, bath, hammered, bathroom,
mexican, design, finish, custom, craft, hand, round, tile, finishes,
bowl, drains, small, style, apron, farmhouse, double, bar.

It’s not just a coincidence.

From what I am seeing in Google, all of the pages in the main index
have a core group of words on the page – even those that rank right at
the end of the main index. I showed a number of examples in some reports
I released recently. Let’s look at a few of those examples:

Take the search phrase Blood sugar spike:



According to Google, it knows about over 48 million pages that meet
this search phrase. However, if we adjust out settings in Google search
to show 100 results per page, and scroll to the last page, we see that
Google actually only shows about 500 of those pages:



What happened to the other 48 million? Well I guess Google doesn’t
value them, because at the bottom of this LAST page of search results,
we see:



Google only values the 500 or so pages on this topic.

Now, this is where it gets interesting. No matter what search you do,
you’ll always find that Google only really shows you 500 – 1000 pages
if you scroll to the last page.

What is interesting about that?

Well, by analyzing random pages, I have found that on average, ALL of
the 500 or so pages in the main index include a high percentage of the
core words found in the top 10.

Let’s look at a real example.

The search phrase Astigmatism returns around 1.5 million pages:



However, scrolling to the last page of results, Google only seems to rate 454 pages:



Let’s consider the top 10 pages first, then we’ll look at those ranking lower down.

All of the top 10 pages that rank for the term “astigmatism” have the following words within their content:

Astigmatism, contact, causes, vision, cornea, right, eye

That should not really be a surprise, but what if I told you that the
following words appeared on at least 9 of the top 10 results for the
search phrase Astigmatism:

Refractive, treatment, distance, special, surgery, person, health, lenses, light, focus, care, test

Also, the following words appear on 8 of the top 10 pages:

Information, sightedness, corneal, provide, glasses, retina, point, order, shape, cause, link, near, part, term, ear

.. And at least 7 of the top 10 pages had these words:

Procedure, corrected, problems, medical, correct, degree, treat, ratio, exam

Compiling this into a list, 7 or more of the top 10 pages include the following 40+ words:

astigmatism, eye, ear, cornea, vision, lenses, correct, focus,
contact, cause, shape, light, sightedness, ratio, treat, refractive,
glasses, test, term, distance, health, surgery, treatment, information,
part, provide, retina, corrected, person, degree, order, point, care,
exam, near, causes, corneal, link, medical, procedure, right, special,
problems

Could it be as simple as thinking that quality content includes a
core set of theme words and phrases? I think so, and I¡ll show you why
I think that.

Google only rates 454 articles for the phrase astigmatism. 1.5
million other pages on this topic are not deemed worthy of showing you,
therefore Google thinks that there are only 454 quality pages.

Let’s look at an analysis of random groups of pages taken from those 454.

Here is how I selected the URLs for the test:

Top 10 – In the test I picked 9 of the top 10
results for this test, excluding position #2 because it was a second
listing from the site in top slot.

Around the 100 position – I selected URLs in position 101 – 110 inclusive

Around the 200 position – I selected URLs 201 – 210 excluding 203 which was a PDF file.

Around the 300 position – I selected URLs 301 – 310 excluding 309 which was a PDF file.

Around the 400 position – I selected URLs 401 – 410 excluding 409 which was a second entry from the domain in position 408.

Here is a summary of the results:




Google Position of pages
Average number of the original 43 theme words that were used
% of theme words used


1 – 10
36.6
85%


101 – 110
24.7
57.4%


201 – 210
21.7
50.4%


301 – 310
21
48.8%


401 – 410
25
58.1%




Do you notice that even those ranking around the 400 mark (the last
few to rank in the main index for this keyword term) all have around 50%
of the 43 theme phrases.

The reason they have a good number of theme words in them, is because they are good quality articles.

Do you think this is an isolated example I have chosen to try to sell you my software?

Well here are some other examples:

Search term: Diabetic alert dogs

For this search phrase, there were less theme phrases to choose from.
In fact, I had to rely on just 20 theme words which were found on 6 or
more of the top 10 pages.

Here is the summary table for that phrase. I have just included the % theme words found.




Position In Google
% chosen theme words used


1-11
81.9


101-110
68.9


201-210
56.5


301-310
46


401-411
54


501-510
49.5




So for this search phrase, all 500 or so pages that Google valued all had around 50% + of the theme words we identified.

Here is another example:

Search Term: high blood pressure

For this example I chose 38 theme words. These 38 theme words were
found on 8 of the top 10 pages in Google that ranked for the term high
blood pressure.

Here is the table of results based on those 38 in-demand theme words.




Position In Google
% chosen theme words used


1-13
85.3


101-111
67.5


201-210
66.1


301-310
68.2


401-411
64.8




In this case, the pages in the main index averaged around 60+% of the 38 theme words.

I could go on with more examples, but I think you get the idea. From
the work I have done, I have seen time and time again that he pages in
the main index, on average, are well themed around a core set of theme
words.

This is actually what you would expect from a quality article if you think about it.

Imagine writing an article on gestational diabetes… If your article
was to be informative and cover the topic, you would have to include
words like:

diabetes, gestational, glucose, blood, pregnancy, baby, test, level,
women, sugar, insulin, health, during, care, mellitus, diet, pregnant,
exercise, body, treatment, family, symptoms, american, hypoglycemia,
causes

Without these words its impossible to write a good article on the topic.

I am hoping that a penny has dropped as you have read this page.

What you have seen here is that Google is ranking well-themed,
quality content in its main index. In fact, even those that are ranked
at the end of the main search results are of a good quality. If your
content is not well-themed, then you may have to rely on black hat
techniques to get it noticed (and any rankings your do get will probably
be short lived).

I have been working with themed content for a few years now, and its my not so secret weapon in getting my own content ranked.

However, one question I do get asked is whether or not themeing can
help keep pages in the Google index, since so many people find their
pages can rank well for a week or so before sliding to obscurity.

It is common for new pages to rank quickly, and quite well. However,
as Google starts factoring in the various parts of its algorithm, that
page will show its true colours to Google, and Google will award it
appropriately – by dropping it down the listings.

Well, let’s take a look at the sugar spike page again. I wrote an
article in November 2008, and recorded a video of the rankings (which
took about 6 minutes to get into Google). I haven’t done a thing to the
page since then. Here is the video:




Check the rankings in the video against the current rankings in Google and I think you’ll see the answer to the question.

But wait, there is even more good news for those who theme their content!

In the days before themeing, I would optimize a lot of my pages for long tail phrases.

Not any more.

Themeing a page automatically “optimizes” your page for long tail
phrases. Let’s look at some example from one of my own sites using
screenshots from Google Analytics to show how many times a page was
found in a one month period, and how many search terms the page was
found for:



That page was found 1270 times for 134 different keywords. Let’s look at another example:



This page was found 433 times for 114 different keywords. Let’s see another page:



292 times for 112 different keywords. One final example:



Less traffic to this page, but still 143 visits from 79 different
keywords. If we look at some of the keywords this page was found for, we
can see there are a lot of commercial terms in there:



This page is therefore being found for a wide variety of commercial terms, all through the power of themeing the page.

So will themeing my page guarantee a top ranking?

Absolutely not!

The search engine use a variety of ranking factors, with the on page
factors being just one. However, in order to get into the main index,
themeing is very important. Once in the main index you can work on off
page factors. Let me show you a recent example of a page I wrote. It was
optimized around the term “Diabetic Alert Dogs”. It is not a phrase
that I expect much traffic from since demand is very low. Here is the
traffic report from Google’s keyword tool:



NOTE: Those figures are MONTHLY search volume.

My page currently ranks around position 12, so I probably can expect very low traffic, right?.

Let’s look at the traffic report from Google Analytics:



So this page had a monthly traffic of 98 visits, being found for 50
different keywords. Let’s look at the top 10 keyword phrases that
brought visitors to this page:



So this page was only found 7 times for the main phrase in the last
month. However, do you see the power of themeing? Despite poor traffic
for the main phrase, the page has been found for 50 different phrases,
meaning that even though the main phrase (which you will remember I did
not expect much traffic from) didn’t deliver, the page as a whole has!

So, how can Web Content Studio help you write quality, themed content?

Web
Content Studio is a tool that will help you write better, quality,
themed content – the exact type of content that can make you look like
an expert in your field.

For the last few years I have been writing my own web content using
the principles of themeing (often referred to as Latent Semantic
Indexing, or LSI). That is, I have found the most important words and
phrases relevant to my article, and used them as I wrote the content.

The reason for this was simple – experts who write good quality
content will automatically use relevant, niche-sensitive words and
phrases as they write their authority articles. As I studied the top
ranking pages in Google, I saw a pattern. For any search phrases
(especially as they get more competitive), the higher ranked pages were
better themed around the most relevant words and phrases.

The idea of creating themed content was not new. In fact, when
Michael Campbell saw the type of stuff I was writing about in my
newsletter on “themes”, he sent me a White Paper he had written back in
2000, called “Theme, Context and Topic – How to “Theme Up” your web
site. The report showed that even back in 2000, when all the gurus were
talking about keyword density and meta tags, search engines were far
more advanced than most people realized.

Back in 2007 I started to release a few reports showing this themeing
in action. However, one or two critics claimed that I had hand-picked
the websites to use in my reports to support my theories. Nothing could
have been further from the truth, but to prove it, I release a report in
July 2008. This “Gestational Diabetes” report provided clear evidence that well-themed content performed better in the search engines.

That was back in July 2008.

So do search engines still look at the theme words in your content to
determine relevancy? To help you decide for yourself, I recorded this
short video:




Web Content Studio is a tool I have been working on for quite some time.

When I started programming it, my idea was clear – create a single
software program that had all of the tools I needed to write quality,
themed content. Writing content for me is a three step process (research
topic, find theme words and writing the article), so if should come
as no surprise that the software has three main areas. I have recorded
short videos to give you an ultra quick overview of each of the three
steps. You should watch these videos in the correct order:

Step 1. Researching the article.
[video=youtube][http://www.youtube.com/watch?v=kobmeFb5E0s&feature=player_embedded/video]

Step 2. Finding the best theme words to support the topic of my article.




Step 3. Write the article.




Step 4. Analyzing your articles




If you are looking to “Theme Up” your website content, Web Content Studio could be the perfect tool for you.

NOTE: I have setup a forum for Web Content Studio users to discuss
the software and how to use it. I will be adding tutorials to the forum
as well as be there to help answer your questions.

Unsolicited Testimonials:

Quote:Hi Andy,

I bought your Web Content Studio
software as soon as it came out and I have been using it ever since. I
write for a living, so creating the best website content I can is very
important. I had been theming my articles as best I could for a while,
but WCS made it, not only easier, but a whole lot better in every way.



Anyway, one client of mine was
impressed with the reports I was able to provide, and that he could see
his articles were higher in themed quality than his competitors. He also
had a number of very competitive keywords he wanted to rank for that I
had been targeting, but having mediocre results with. Last week he sent
me an email, which read in part:



Having looked at the rankings, I really feel that the new themed
articles you have been writing are starting to improve rankings for some
of the more difficult terms, so thanks for your hard work! We are now
seeing some rankings for 6 terms that we did not previously show for.



The keywords are in the highly competitive dating niche and after
properly theming the articles, we made significant progress, which
continues. Perhaps it’s just coincidence that his site started ranking
for those terms just after it was promoted through well themed articles,
but I don’t think so.

I’m convinced and he’s convinced – theming works!



Thanks!

Kind regards,

John Coutts

and another…

Quote:One-of-a-kind software!

Truly,
this puts all other content creation software “attempts”, in the dark
ages. I had a few installation teething problems (all my fault – one
very embarrassing I wont mention here). I emailed Andy and even though
we have a big time difference between us, it was as if he was peering
over my shoulder sorting things out in a flash. Highly recommended. WCS
lets you get on with writing top-drawer content, keeps you focused on
getting top quality articles onto your site while it takes care of a
“100″ other background tasks. It’s like having your own outsource team
constantly at your disposal..except you only pay for them once. Best
part is, “Google loves my content!

Perry

Your Guarantee

This product comes with a 60 day no question asked guarantee. Try it
for 60 days, and if you do not like it for any reason, ask for a refund
and I’ll give it to you in full – no questions asked.

Answers to Common Questions:

Question: I own XYZ, do I need this software?

Answer: I cannot answer whether you need to buy Web
Content Studio or not – only you can answer that. Look at the features
from the page and videos above, and decide for yourself. If you think
you have all the tools you need to create great quality, themed content,
then I think that answers your question.

Question: I own KRA Pro, do I need this software?

Answer: KRA Pro is a sophisticated tool that has a
huge array of features. Web Content Studio is also a sophisticated tool
with a huge array of features. The only thing they have in common is the
Keyword Spider and synonym generator. KRA Pro has none of the article
editing, article analysis and theme word analysis that Web Content
Studio has. If you don’t need the article editing, article analysis,
theme word evaluator, or researcher contained in WCS, then again, I
think you have answered your question.

Question: I own KRA Pro and Fat Content Course. Do I need this software?

Answer: This is actually a little more difficult to
answer. WCS combines the LSI / Theme word finder of the KRA Pro spider
and synonym generator, with the the best features of the Fat Content
Creator (FCC) from the Fat Content Course. However, the editor and
analysis of articles has been changed a lot in WCS when compared to the
FCC. In the FCC, the article editor was a plain text editor. In WCS its a
full WYSIWYG html editor. You still don’t need to know any HTML to use
it, but for those who want to, WCS offers output formats that allow
quick insertion into a web site (or Blog). Also, in the FCC the theme
word lists did not differentiate between theme words and theme phrases.
WCS makes that distinction. Users of WCS also have more control over the
numbers used in the theme word analysis report. ie you can specify your
own “warning density”, and spam penalty levels. Overall, WCS is far
superior to the FCC, having been completely re-written with changes to
theme reports, as well as a new report that can compare your chosen
theme words against the top 10 of Google, and automatically remove any
words that do not appear on a certain number of those top 10 pages.

An additional advantage of WCS over KRA Pro + FCC is the integration of everything in one application.

So, if you own KRA Pro and FCC, do you need WCS? Only you can
answer that. Watch the videos above, see what this tool can do, and
decide whether what you already own is enough for you.


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