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Introduction (24 min)

11:49 meta strategy (the deeper strategies that underly success.)


Day 1: Kelly's First Website (44 min)

1:15 How we feel and using our own "Ah ha moments" to guide us.

15:02 Default thinking explained. (How the human brain predictably screws up.)

32:16 The first of many times that Mike asks Kelly what would he do differently with the Rich Jerk.


Day 2: Kelly's Back story (57 min)

3:42 Foreign Pharmacy website.

15:01 The guru who said the Rich Jerk wouldn't fly.

30:00 Why getting raw feedback is awesome. (The Phoenix Story)


Day 3, Part 1: Philosophy and Deal-making (48 min)

15:00 Culture of curiosity.

44:32 Intimidation.


Day 3, Part 2: Being the Change we want to see. (1 hr, 3 min)

3:13 Pegging your customer - What do the people in Mike's market want? What's their story?

15:19 "Vectors".

30:00 What does this philosophy mean for an ordinary person?

45:00 The mind's single level reasoning, the power of "because".


Day 5, Part 1: Outsourcing (27 min)

15:12 Why we choose to do it ourselves, until we can at least teach what we do. (Examples.)


Day 5, Part 2: How Kelly built affiliate offers for credit repair with cpa deals. (9 min)


Day 5, Part 3: Putting in Work (1 hr, 3 min)

2:35 Kelly's original SEO strategy that ranked him number one for "bad credit" for 3 years.

15:03 The 17 hour days.

30:15 Expert thinking (And the way the bible was read in the dark ages.)

45:43 Searching through intimidation.


Day 9, Part 1: How Kelly positioned himself as a unique authority (28 min)


Day 9, Part 2: Online Gambling Website cont'd (19 min)

14:00 YouTube video story.

15:33 Rules changes give us an advantage if our meta strategy is strong.


Day 9, Part 3: Keeping Expenses Low (43 min)

0:42 How we've kept expenses low and why, how negative expectations can hit a business with lots of employees especially hard.

27:13 The reason that many people we know with a lot of money are actually unhappy.


Day 11, Part 1: Seeing through Guilt (1 hr, 3 min)

3:40 Kelly's biggest business flop.

25:26 Why sometimes we need to put certain family members on pause.


Day 15, Part 1: Passion and Credit (1 hr, 3 min)

1:08 Why passion works.

14:21 How giving people credit works, Product Launch Formula story.

33:30 Results of a business appreciation study.


Day 15, Part 2: Demonstration Testimonials (58 min)

1:03 Demonstration testimonials broken down.

15:44 The reason Kelly became the Rich Jerk, and his positioning.

38:03 Somebody to share your success with, value point for business.


Day 24, Part 1: Persuasion (1 hr, 2 min)

3:00 Pacing and leading, Us versus them mentality.

15:07 If we're not in rapport that's a problem.

30:34 Behind the scenes of the Traffic Secrets launch.

52:39 Future pacing.


Day 24, Part 2: Negative Expectations (41 min)

3:21 Funny story: Frankie and Willie.

28:17 The anatomy of negative expectations.

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PLEASE CAN YOU HELP MIRROR. OR CAN YOU SHARE THE S3 BUCKET. IF YOU DON'T MIND. SORRY FOR CAPS.

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