It reads like a curated blog post - Google says this/This is what I think it means - throughout the pdf.
I guess the real benefit he is providing with this WSO is bringing massive awareness that this was even possible. Most people were unaware.
As far as "special tips" and "tricks" There was nothing new besides Do not index your site until you have 3 months worth of article at about 3-5 posts a day. And the trick is with a new site just back date the posts and find the news from each specific date.
That is it in nutshell.
For some extended learning there is a free wso actually providing MORE complete information from 2 years ago here
He actually has pages and pages of information, videos, tips etc!
If you are serious about created a google news site then it is worth it to sign up. There is no way I could download all the pages on that site. But if you do not want to input your email just use my login info
Login URL:
Magic Button :
Code:
http://gredcarpet.com/vip
Username: [hide]ytmbaghz@sharklasers.com[/hide]
Password: [hide]NSP7H[/hide]
A google news site is a very big commitment and takes tons of work but the payoff is huge.
Be prepared. I think it will be totally worth it to go after one