Taken from page21:
"One thing you need to understand about all of this is that effective SEO practices have
not really changed. Google has just made it harder to use deceptive or spammy SEO
practices to rank well.
And this is a GOOD thing.
In a sense, they are forcing black-hat SEO’ers to become more white-hat, which is
definitely not a bad thing. In fact, it is even likely to remove a lot of the competition
because black-hat SEO’ers either won’t know how to adapt or will be too lazy to. They
will continue to use their automated tools that blast out thousands of spammy backlinks
and sooner than later their site(s) will be slapped because of it.
So this Penguin update is a wake-up call for many that it is time to adapt or be crushed"
1) Have a strong anchor text distribution for your backlinks.
2) Implement Authorship Markup on your sites.
3) Strong Backlink Variation, the more diverse your links, the better.
4) Get social signals (aka social proof for Google) any way you can.
5) Have great on-site optimization and content.Foget keyword density.we should not try for keyword density
Just to recap, here are the 10 backlinking sources again.
1) Free Website Directories
2) Guest Blogging
3) Blog Commenting
4) Social Media Sites
5) Social Toolbars
6) Social Bookmarking
7) Pinterest
8) Free Press Releases
9) Video Sites
10) Document Sharing Sites