06-17-2012, 04:22 AM
RE: [GET] App Empire Video Series - Simple Steps to Turn Your App Idea Into Profit by Chad Mureta
I've gone over the 3 PDFs included in the package. The App Idea Checklist PDF is exactly that. A checklist. If you have the App Cooker iPad app
you've got the same thing except in a better presentation and more
useful form in my opinion. So you're not missing anything there.
The second PDF is called "car.pdf" I'm not sure what that stands for,
but it is essentially his book broken up into sections that simply list
key points, and he ends each of these sections with a "Questions you
need to ask" listing. If you've read the book you already have this
information. This is just a Cliff Notes version ( I just dated myself.
You young guys probably have no idea what that is, but before the
internet that's what us old guys used. ) of the book.
The third PDF is called "aag.pdf". This is a step-by-step of what to do
to go from zero to possible success or failure. Again a Cliff Note's
(summary) of what's already available in the book. Here are the headings
from this PDF: Step 1: Get a Feel for the Market, Step 2: Align Your
Ideas with Successful Apps, Step 3: Design Your Apps
Experience, Step 4: Register as a Developer, Step 5: Find Prospective
Programmers, Step 6: Sign NDA, Share your idea, and Hire Your
Programmer, Step 7: Begin Coding, Step 8: Test Your App, Step 9: Post Your App to the Market, Step 10: Market Your App, Step 11: Measuring Your App's Progress, Step 12: Anaylze Stats, Tweak like a Freak, Step 13: Cut Your Loses ---
Ok, so just watched the first two videos from Disk 1. Disk 1 is all
about introduction and mindset. An entire disk for 5 videos and 20
minutes of video content. If I needed this it would definitely be ok to
watch. Chad is probably the half way point between Eben Pagan and
Brendon Burchard in his presentation style. Eben is ungodly boring and
dry, and Brendon is somewhat over the top in my opinion. Video and sound
quality is excellent, and looks great on my Hi-Def monitor. Chad has
spent some time and money to make a great product. The folks who bought
this should be pleased from a presentation perspective. But, seriously,
an entire DVD for 20 minutes of video...
Disk 2 is all of 37 minutes. It's his conversation about how he thinks a hit app idea should be formed, where to find app
ideas, and why you should emulate and not necessarily innovate. Ok, so
we're a little less than 30% through this whole thing and we've got 2
DVDs and a grand total of 1 hour of video. At $283 per DVD I've watched
$566 of content that's all available in the book.
Disk 3 is 6 videos and 52 minutes total. It's all about how to register an Apple developer account, finding a developer, developing your app, testing your app, and publishing your app.
Disk 4 is 2 videos and 44 minutes total. It's basically a 2 minute
introduction and a 42 minute marketing video. The marketing video
features a top marketing expert, Charlie, who talks with Chad about how
to market books. The expert basically talks about how he used Chad's
marketing strategy to market his book, and how that resonates with his
marketing strategies used in other markets. It's Chad talking to his
friend Charlie.
My gold nugget from the marketing video is: "Delight the user". Charlie
disagrees with the Zynga/Trey method of marketing ( And I do too ). He
disagrees with the spammy constant nag screens, and in-app purchasing nags.
************************************************** *
My comments:
I know a lot of you guys like Trey's model, but I don't. I really hate
Trey's build lots of clones and spam the user with constant nags. I
believe that building a better gaming experience is the way to go.
Trey's first app
was a "Hit" because he got downloads by bribing his IM list. He gave
away a "Free Report" for purchasing and rating/commenting on the app in the App Store. I still keep thinking about the fact that Angry Birds, Tiny Wings and other apps were unique ( yes I know there were other similar apps, but nothing high profile at the time these apps were released. In fact Tiny Wings exploded with absolutely no marketing at all ).
************************************************** *
Another gold nugget: "Give the user a reason to use the app again". In other words create an app that gives the user a reason to use your app over and over again ( without nagging them about it ). That requires thinking about and creating an app that people want to use. A unique app that users wanted to use. They shouldn't have to be nagged to use it.
Another gold nugget from the marketing video: "Launch your app only in Canada first". Test and tweak in the Canadian market, and then launch in app other app stores. Basically Canada represents a small english speaking market for test purposes.
Another gold nugget: "App trailers are useless". Chad relates that he's seen no real boost from app
trailers and thinks that unless you have something truly innovative and
unique there is no need to waste time and money on a trailer.
Last gold nugget: "Focus on high end apps". Focus on quality apps that will be around for a long time. Focus on an apps that people will want to share, and promote via word of mouth. Build an app that will stand the test of time.
Disk 5 is 4 videos and 22 minutes long. It's all about tracking your apps data ( downloads, usage, etc... ), and tweaking your app according to what you learn.
Disk 6 is 5 videos and 22 minutes. It's all about "Advanced" marketing. The first thing he talks about is the app network. Chad says that promoting his apps through his other apps
is really what propelled his downloads. First thing is the "on launch"
nag screen to inform users about your "paid" version of the free app the user just launched. Also, you can use the nag screen to tell users about other apps in your network or in-app purchases related to your app(s).
He uses Outfit 7's Talking Tom 2 app as an example of a fullscreen nag screen that he likes. I'm almost positive he talks about this in the book as well.
More notes from Disk 6: Use a "More" button, and where you can use a
brightly colored "More" button. In his example he talks about an Orange
colored button he uses in his Tic-Tac-Toe app. He uses the "More" button to not only promote his apps, but to cross promote ( JV for you IMers ) friends apps.
More from Disk 6: Only do paid traffic for an app once your app
is proven and making significant money. Don't destroy your ROI by
spending more money on driving traffic than you're actually currently
making at the current time.
He stresses the network as the real key to his success. So like Trey he really endorses this idea, and I think its a good one.
More from Disk 6: Don't spend a lot of money on updates to your app.
Try to do updates every 2-3 weeks. Easy updates such as changing a
color or updating a bug. Use updates as free marketing. I can
whole-heartedly vouch for this approach a good update cycle keeps your app visible and keeps downloads up ( that's from personal experience ). Free apps are something that you should have in your network to help drive traffic to your other apps. Again I can vouch for this personally as being highly effective.
************************************************** ********
**** This is a side note comparing the course to Trey's MBS. A friend
and I were discussing this course and comparing it to Trey's and I think
my thoughts are relevant here, because in the future someone may wonder
if they should download this course or Trey's Mobile Software System. I
think this course is much better. So anyway here are my comments:
And yea Trey's system sucks because it treats the user as a tool. It's exactly why Steve Jobs ( and Apple ) didn't want to allow other development tools for creating iOS apps,
and why they keep tight control over the store. They were trying to
keep out the garbage, and I'm sorry, but Trey first iteration of his
course was about creating borderline garbage. More experienced
developers and app
business owners can see through a lot of the BS that Trey taught. Don't
get me wrong some of it was useful, but a lot of the money Trey claimed
to make was smoke and mirrors similar to what we old time IMers
experienced with the Clickbank screenshots.
P.S. I actually purchased Trey's course.
************************************************** ********
Disk 6, video 4 is all about an app called "PositionApp" available on the iTunes store. It's an app that tracks the top apps in the app store. It looks to be a more robust version of the current App Store app. It is slow to load initially because it seems to load the entire JSON response from the App
Store service. This video felt more like an advertisement than an
actual honest to goodness information video. I wonder if he owns UsTwo (
the company behind the app ) or is in partnership with them.
Ok the last video for Disk 6 is a demonstration of the software that
buyers get. I was told that it was web based, but I swear the demo looks
to be done from an iPad app. Maybe they released the app to the members as web based, but the demo has got to be running as an iPad app. In any case expect to see this app released as either an iPad app or universal app
soon. Also, expect to see various clones of this software pop up. From
what I can tell from the demo all of the info he's using for this
software is pulled directly from the Web Service that Apple provides for the App Store. He says he spent a year and $200,000 to make the app. Uh, no. There's no way. Great looking software, but he might be stretching the $200k cost.
Last DVD, Disk 7: is all about monetizing your app, selling your app business, and buying an app business. This is the first disk that's full of video. The 3 videos total 2.5 hours of content.
Disk 7, video 1, test your nag screen copy. You need about 1000
downloads before you'll know if your nag screen copy is effective. The
fullscreen graphical nag screens by far out perform the basic alertView
nag screens.
Double ads (ads on top and bottom of the screen) kills the user experience. Recommends iAds because its backed by Apple, great looking ads, and great user experience.
He recommends AdWhirl because he gets a 100% fill rate. His ad revenue
of $50 a day on iAds went to about $230 a day by using AdWhirl. AdWhirl
allows you to use several ad networks, and integrate your own ads.
He sees about $300 per 100k downloads over a 3 day period by using affiliate marketing using linkshare (Apple's affiliate network partner ).
Focuses just on iTunes stuff for affiliate marketing.
In-App purchases: Give value upfront. Give enough value to entice the user to buy the in-app purchase. Make the reason for the in-app purchase transparent. Test, test, test.
App localization is the best kept secret in the app dev world.
************************************************** ********
My comments: Not really a secret though, because Apple at last year's WWDC comes out and tells developers that app
localization is where the money is! They out-right say that developers
need to do this. This is another reason why I disagree with Trey's whole
"You don't need to know anything about development". If you have an Apple
developer account you owe it to yourself to look through the WWDC
videos from 2010 and 2011, and watch some of them. Not all of the videos
are highly technical. Some of them are high in information content. Apple gives a lot of information to developers, a lot!
************************************************** ********
App revenue doubled just by localizing for German, Spanish, French, and Portuguese. That's per app sales doubled.
If you localize your app you want to look at TradeDoubler for affiliate marketing in your app.
He likes AppFigures for tracking his apps download and advertising statistics. I've used AppFigures and it's good, but I still like AppViz because it does the same thing, and no third party between me and my data.
He employs a project manager to help free up his time. He recommends
this after having a certain amount of success. This project manager
basically handles the interaction between him and the developer(s).
Recommends a tech savvy project manager.
App businesses are turn-key and perfect for selling to others.
Chad sees the app code framework/code base market exploding. I think this group sees that already.
Home | App Business Brokers or AppRevolution.com is a broker that you can use to buy/sell your app business.
You need to develop internal systems that will allow you to hand off the business to someone else easily.
6-24 months of history behind your business before you go to sell.
You can do a quick flip: 3-6 months of business history and then flip your business.
Deals are going for anywhere between 1-24 times yearly profit.
If you want to sell your business it doesn't really matter what type of apps you develop, but games are hot right now.
There is a market for single app sales and buys.
Disk 7 is the cream of the crop in my opinion even though I'm not ready to buy/sell apps
right now. There is just too much to really write down, because I'd
basically have to transcribe all 3 videos for you. He could make a
course on buying/selling apps
and charge $1983. So expect to see Trey and the rest release courses on
this in the future. You can count on it. Basically you need to watch
the videos on Disk 7 if you watch nothing else, and probably the Disk 4,
video 2. ( That's if you're already a developer or app business owner ).
All, in all a good course full of useful information. Worth $1983, Hell
No. But a very good course. He's been coached and trained well by the
upper levels of the IM community. Very professional videos and a good
speaker.
mirror this asap ok
Enjoy!
CopyMyCash
Magic Button :
I've gone over the 3 PDFs included in the package. The App Idea Checklist PDF is exactly that. A checklist. If you have the App Cooker iPad app
you've got the same thing except in a better presentation and more
useful form in my opinion. So you're not missing anything there.
The second PDF is called "car.pdf" I'm not sure what that stands for,
but it is essentially his book broken up into sections that simply list
key points, and he ends each of these sections with a "Questions you
need to ask" listing. If you've read the book you already have this
information. This is just a Cliff Notes version ( I just dated myself.
You young guys probably have no idea what that is, but before the
internet that's what us old guys used. ) of the book.
The third PDF is called "aag.pdf". This is a step-by-step of what to do
to go from zero to possible success or failure. Again a Cliff Note's
(summary) of what's already available in the book. Here are the headings
from this PDF: Step 1: Get a Feel for the Market, Step 2: Align Your
Ideas with Successful Apps, Step 3: Design Your Apps
Experience, Step 4: Register as a Developer, Step 5: Find Prospective
Programmers, Step 6: Sign NDA, Share your idea, and Hire Your
Programmer, Step 7: Begin Coding, Step 8: Test Your App, Step 9: Post Your App to the Market, Step 10: Market Your App, Step 11: Measuring Your App's Progress, Step 12: Anaylze Stats, Tweak like a Freak, Step 13: Cut Your Loses ---
Ok, so just watched the first two videos from Disk 1. Disk 1 is all
about introduction and mindset. An entire disk for 5 videos and 20
minutes of video content. If I needed this it would definitely be ok to
watch. Chad is probably the half way point between Eben Pagan and
Brendon Burchard in his presentation style. Eben is ungodly boring and
dry, and Brendon is somewhat over the top in my opinion. Video and sound
quality is excellent, and looks great on my Hi-Def monitor. Chad has
spent some time and money to make a great product. The folks who bought
this should be pleased from a presentation perspective. But, seriously,
an entire DVD for 20 minutes of video...
Disk 2 is all of 37 minutes. It's his conversation about how he thinks a hit app idea should be formed, where to find app
ideas, and why you should emulate and not necessarily innovate. Ok, so
we're a little less than 30% through this whole thing and we've got 2
DVDs and a grand total of 1 hour of video. At $283 per DVD I've watched
$566 of content that's all available in the book.
Disk 3 is 6 videos and 52 minutes total. It's all about how to register an Apple developer account, finding a developer, developing your app, testing your app, and publishing your app.
Disk 4 is 2 videos and 44 minutes total. It's basically a 2 minute
introduction and a 42 minute marketing video. The marketing video
features a top marketing expert, Charlie, who talks with Chad about how
to market books. The expert basically talks about how he used Chad's
marketing strategy to market his book, and how that resonates with his
marketing strategies used in other markets. It's Chad talking to his
friend Charlie.
My gold nugget from the marketing video is: "Delight the user". Charlie
disagrees with the Zynga/Trey method of marketing ( And I do too ). He
disagrees with the spammy constant nag screens, and in-app purchasing nags.
************************************************** *
My comments:
I know a lot of you guys like Trey's model, but I don't. I really hate
Trey's build lots of clones and spam the user with constant nags. I
believe that building a better gaming experience is the way to go.
Trey's first app
was a "Hit" because he got downloads by bribing his IM list. He gave
away a "Free Report" for purchasing and rating/commenting on the app in the App Store. I still keep thinking about the fact that Angry Birds, Tiny Wings and other apps were unique ( yes I know there were other similar apps, but nothing high profile at the time these apps were released. In fact Tiny Wings exploded with absolutely no marketing at all ).
************************************************** *
Another gold nugget: "Give the user a reason to use the app again". In other words create an app that gives the user a reason to use your app over and over again ( without nagging them about it ). That requires thinking about and creating an app that people want to use. A unique app that users wanted to use. They shouldn't have to be nagged to use it.
Another gold nugget from the marketing video: "Launch your app only in Canada first". Test and tweak in the Canadian market, and then launch in app other app stores. Basically Canada represents a small english speaking market for test purposes.
Another gold nugget: "App trailers are useless". Chad relates that he's seen no real boost from app
trailers and thinks that unless you have something truly innovative and
unique there is no need to waste time and money on a trailer.
Last gold nugget: "Focus on high end apps". Focus on quality apps that will be around for a long time. Focus on an apps that people will want to share, and promote via word of mouth. Build an app that will stand the test of time.
Disk 5 is 4 videos and 22 minutes long. It's all about tracking your apps data ( downloads, usage, etc... ), and tweaking your app according to what you learn.
Disk 6 is 5 videos and 22 minutes. It's all about "Advanced" marketing. The first thing he talks about is the app network. Chad says that promoting his apps through his other apps
is really what propelled his downloads. First thing is the "on launch"
nag screen to inform users about your "paid" version of the free app the user just launched. Also, you can use the nag screen to tell users about other apps in your network or in-app purchases related to your app(s).
He uses Outfit 7's Talking Tom 2 app as an example of a fullscreen nag screen that he likes. I'm almost positive he talks about this in the book as well.
More notes from Disk 6: Use a "More" button, and where you can use a
brightly colored "More" button. In his example he talks about an Orange
colored button he uses in his Tic-Tac-Toe app. He uses the "More" button to not only promote his apps, but to cross promote ( JV for you IMers ) friends apps.
More from Disk 6: Only do paid traffic for an app once your app
is proven and making significant money. Don't destroy your ROI by
spending more money on driving traffic than you're actually currently
making at the current time.
He stresses the network as the real key to his success. So like Trey he really endorses this idea, and I think its a good one.
More from Disk 6: Don't spend a lot of money on updates to your app.
Try to do updates every 2-3 weeks. Easy updates such as changing a
color or updating a bug. Use updates as free marketing. I can
whole-heartedly vouch for this approach a good update cycle keeps your app visible and keeps downloads up ( that's from personal experience ). Free apps are something that you should have in your network to help drive traffic to your other apps. Again I can vouch for this personally as being highly effective.
************************************************** ********
**** This is a side note comparing the course to Trey's MBS. A friend
and I were discussing this course and comparing it to Trey's and I think
my thoughts are relevant here, because in the future someone may wonder
if they should download this course or Trey's Mobile Software System. I
think this course is much better. So anyway here are my comments:
And yea Trey's system sucks because it treats the user as a tool. It's exactly why Steve Jobs ( and Apple ) didn't want to allow other development tools for creating iOS apps,
and why they keep tight control over the store. They were trying to
keep out the garbage, and I'm sorry, but Trey first iteration of his
course was about creating borderline garbage. More experienced
developers and app
business owners can see through a lot of the BS that Trey taught. Don't
get me wrong some of it was useful, but a lot of the money Trey claimed
to make was smoke and mirrors similar to what we old time IMers
experienced with the Clickbank screenshots.
P.S. I actually purchased Trey's course.
************************************************** ********
Disk 6, video 4 is all about an app called "PositionApp" available on the iTunes store. It's an app that tracks the top apps in the app store. It looks to be a more robust version of the current App Store app. It is slow to load initially because it seems to load the entire JSON response from the App
Store service. This video felt more like an advertisement than an
actual honest to goodness information video. I wonder if he owns UsTwo (
the company behind the app ) or is in partnership with them.
Ok the last video for Disk 6 is a demonstration of the software that
buyers get. I was told that it was web based, but I swear the demo looks
to be done from an iPad app. Maybe they released the app to the members as web based, but the demo has got to be running as an iPad app. In any case expect to see this app released as either an iPad app or universal app
soon. Also, expect to see various clones of this software pop up. From
what I can tell from the demo all of the info he's using for this
software is pulled directly from the Web Service that Apple provides for the App Store. He says he spent a year and $200,000 to make the app. Uh, no. There's no way. Great looking software, but he might be stretching the $200k cost.
Last DVD, Disk 7: is all about monetizing your app, selling your app business, and buying an app business. This is the first disk that's full of video. The 3 videos total 2.5 hours of content.
Disk 7, video 1, test your nag screen copy. You need about 1000
downloads before you'll know if your nag screen copy is effective. The
fullscreen graphical nag screens by far out perform the basic alertView
nag screens.
Double ads (ads on top and bottom of the screen) kills the user experience. Recommends iAds because its backed by Apple, great looking ads, and great user experience.
He recommends AdWhirl because he gets a 100% fill rate. His ad revenue
of $50 a day on iAds went to about $230 a day by using AdWhirl. AdWhirl
allows you to use several ad networks, and integrate your own ads.
He sees about $300 per 100k downloads over a 3 day period by using affiliate marketing using linkshare (Apple's affiliate network partner ).
Focuses just on iTunes stuff for affiliate marketing.
In-App purchases: Give value upfront. Give enough value to entice the user to buy the in-app purchase. Make the reason for the in-app purchase transparent. Test, test, test.
App localization is the best kept secret in the app dev world.
************************************************** ********
My comments: Not really a secret though, because Apple at last year's WWDC comes out and tells developers that app
localization is where the money is! They out-right say that developers
need to do this. This is another reason why I disagree with Trey's whole
"You don't need to know anything about development". If you have an Apple
developer account you owe it to yourself to look through the WWDC
videos from 2010 and 2011, and watch some of them. Not all of the videos
are highly technical. Some of them are high in information content. Apple gives a lot of information to developers, a lot!
************************************************** ********
App revenue doubled just by localizing for German, Spanish, French, and Portuguese. That's per app sales doubled.
If you localize your app you want to look at TradeDoubler for affiliate marketing in your app.
He likes AppFigures for tracking his apps download and advertising statistics. I've used AppFigures and it's good, but I still like AppViz because it does the same thing, and no third party between me and my data.
He employs a project manager to help free up his time. He recommends
this after having a certain amount of success. This project manager
basically handles the interaction between him and the developer(s).
Recommends a tech savvy project manager.
App businesses are turn-key and perfect for selling to others.
Chad sees the app code framework/code base market exploding. I think this group sees that already.
Home | App Business Brokers or AppRevolution.com is a broker that you can use to buy/sell your app business.
You need to develop internal systems that will allow you to hand off the business to someone else easily.
6-24 months of history behind your business before you go to sell.
You can do a quick flip: 3-6 months of business history and then flip your business.
Deals are going for anywhere between 1-24 times yearly profit.
If you want to sell your business it doesn't really matter what type of apps you develop, but games are hot right now.
There is a market for single app sales and buys.
Disk 7 is the cream of the crop in my opinion even though I'm not ready to buy/sell apps
right now. There is just too much to really write down, because I'd
basically have to transcribe all 3 videos for you. He could make a
course on buying/selling apps
and charge $1983. So expect to see Trey and the rest release courses on
this in the future. You can count on it. Basically you need to watch
the videos on Disk 7 if you watch nothing else, and probably the Disk 4,
video 2. ( That's if you're already a developer or app business owner ).
All, in all a good course full of useful information. Worth $1983, Hell
No. But a very good course. He's been coached and trained well by the
upper levels of the IM community. Very professional videos and a good
speaker.
mirror this asap ok
Enjoy!
CopyMyCash