Summary:
1) Find hungry offline clients already spending money on online marketing
2) Email or call them about their problem: non-mobile-friendly website
3) Give them a free mobile site from an online provider for the first month, then $47 or $97 after
4) Charge them $97 to add the redirect code to their existing website
5) Charge them $47 one-time to create a QR code for their site
Also, he offers an approach to have them call you:
1) Post a classified ad to CL or other sites, offering "free" mobile website for one month
2) Create an Animoto video and embed or link it on Clickbank
3) Count all your cash ;-)