it is about one way of driving paid traffic which is "SOLO Ads" either by contacting people in your niche that have list of subscribers or by buying them directly from email publication sites.
then he talks about writing headlines and content,setting up the squeeze page and split testing. its straight and to the point, maybe you won't find that super underground technique but you'll find some useful tips.
the really good part is the bounses. they contain lot of helpful resources about sites to get ads from and a list of good solo ads sellers and some PLR products to use in your squeeze page.