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Here’s What You Get:
 
Our proven training — you get the same 12-week curriculum as our popular email mentorship delivered in a flexible on-demand course.

• John’s complete email system for generating and nurturing leads, driving sales, and producing repeat customers.
• 22 of our most profitable automated and manual promotion campaigns.
• 37 step-by-step walkthrough videos to guide you through every module.
• 55 brand new course resources including worksheets, templates, swipe files, checklists and more.
• 110+ email templates and examples to copy and inspire your own campaigns.
  

The new Smart Email Marketing is the most up-to-date email marketing course on the planet. It’s packed with 107 streamable videos, 22 advanced campaigns, 110+ email templates and examples, and 55 different course resources to help you turn email into a huge revenue channel for your business.
Module 1: Crucial Cornerstones of Email Marketing
Learn how to audit your brand’s email performance, create better-selling offers, and craft the perfect email template as you discover what it takes to succeed as an email marketer.

• The Goal
• Email and The Smart Marketing Model
• Why and How to Win With Email
• Audit Your Email Performance
• 3 Shapes to Mastering Email Marketing
• The 8 Immutable Laws of Email Marketing
• Email Quality Assurance
• Build an Email Swipe File
• CRMs and ESPs
• The Perfect Email Template
• The Who, Where, and When of Email
• The Offer Formula
• From Email to Campaign
• Building a Campaign
  

Module 2: Build Your List
Your email list is the most valuable asset a digital brand owns. In this module, you’ll learn how to build and grow yours as quickly and efficiently as possible using paid traffic channels.

• How to Get Your List
• Build Your Opt-In Offer
• Build an Opt-In Page
• Running Your SLO to Paid Traffic
• Build and Launch Your Facebook Campaign
  

Module 3: Crafting Your Email Copy
In this module, we dive into one of the most important skills in email marketing: crafting a unique brand voice.

• Voice vs Tone vs Content
• Why Voice Matters
• The Character Diamond
• How to Fill Out Your Character Diamond
• Tips for Finding and Feeding Your Voice
• Brand Voice: This or That
• Your Welcome Series
• How to Create Your Welcome Series Campaign Map
• Our Copywriting Toolbox
• The Parts of an Email
• Email Openers
• Proof and Objection Busters
• Conversion Cues
• Reasons to Mail
• Copywriting Resources
  

Module 4: Automation Engine Campaigns
Automated email flows drive the majority of email revenue. In this module, you’ll implement 14 of our most profitable automation campaigns.

• Email Retargeting and Automation Fundamentals
• Pre-Arrival, Cross-Sell and Repeat Purchase Sequences
• UGC, Ambassador and Feedback Requests
• Cart and Browse Abandonment
• Upsell, Winback, Out-of-Stock and Sunset Flows
  

Module 5: Generating Revenue with Promo Emails
Launch high-performing promotional campaigns year-round to boost revenue and drive free traffic.
Module 6: Hitting the Inbox – Email Deliverability
Protect your deliverability and ensure your emails reach the inbox in the age of Apple iOS and Google spam filters.
Module 7: Analytics and Optimizations
Track what matters, turn numbers into action, and continuously optimize your email performance for profit.
Bonus: Leveraging Your Other Owned Media
Learn how to integrate SMS and Messenger with email to maximize revenue from your owned media ecosystem.