11-28-2025, 07:35 AM
just found this on skool
Igor Kheifets wrote this about his latest podcast guest and it got me thinking:
Armand Morin didn’t start with software, funnels, or a polished brand. He started by selling his browser bookmarks: 600-plus categorized links he’d collected during sleepless nights in 1996, and that crude membership site pulled in $4.2 million in 12 weeks. That one wild win set off a chain of problems, including a merchant account freeze that yanked $2.1 million out of his bank overnight.
So I asked Chat how I could emulate Armand's methods and here's what I got:
✅ LESSON #1: You Don’t Need a Product… You Need a PROBLEM
Armand didn’t invent a fancy software or write a 200-page course.
He solved his own pain:“I spent years finding useful links — other people would probably want them too.”
✅ What this means for you:
Instead of dreaming up a massive offer, ask:What annoying problem am I dealing with in affiliate marketing, traffic, content, AI, funnels, etc.?If you’d pay to fix it, others will too.
? W+ Offer Angle:“The 50 Best Free Tools Every Beginner Marketer Needs (Curated, Categorized, Click-and-Use).”You're selling organization and shortcuts, not complexity.
✅ LESSON #2: Speed Beats Perfection
Armand launched something crude, ugly, and basic — and it made millions.
He didn’t ask:❌ “Is this perfect?”He asked:✅ “Will someone pay for this right now?”
✅ What this means for you:
Your first W+ offer can be:
A PDF
A swipe file
A checklist
A template pack
A mini membership
A resource vault
No software. No tech.
Igor Kheifets wrote this about his latest podcast guest and it got me thinking:
Armand Morin didn’t start with software, funnels, or a polished brand. He started by selling his browser bookmarks: 600-plus categorized links he’d collected during sleepless nights in 1996, and that crude membership site pulled in $4.2 million in 12 weeks. That one wild win set off a chain of problems, including a merchant account freeze that yanked $2.1 million out of his bank overnight.
So I asked Chat how I could emulate Armand's methods and here's what I got:
✅ LESSON #1: You Don’t Need a Product… You Need a PROBLEM
Armand didn’t invent a fancy software or write a 200-page course.
He solved his own pain:“I spent years finding useful links — other people would probably want them too.”
✅ What this means for you:
Instead of dreaming up a massive offer, ask:What annoying problem am I dealing with in affiliate marketing, traffic, content, AI, funnels, etc.?If you’d pay to fix it, others will too.
? W+ Offer Angle:“The 50 Best Free Tools Every Beginner Marketer Needs (Curated, Categorized, Click-and-Use).”You're selling organization and shortcuts, not complexity.
✅ LESSON #2: Speed Beats Perfection
Armand launched something crude, ugly, and basic — and it made millions.
He didn’t ask:❌ “Is this perfect?”He asked:✅ “Will someone pay for this right now?”
✅ What this means for you:
Your first W+ offer can be:
A PDF
A swipe file
A checklist
A template pack
A mini membership
A resource vault
No software. No tech.