I’m going to keep this super short and to the point:
Understanding Product/Market Awareness Levels has always been crucial…
But in 2025, it’s more important than ever. In fact, a lack of understanding probably explains why at least 50% of funnels, promotions, ads, and other copy assets fail.
It also dictates the types of copy assets you create, your funnel structure, and so much more.
This is one of the reasons why it’s a HUGE component of RMBC II, and something that colors almost every single module throughout the Epic, 30+ hour long course…
And to help you understand why...
I decided to share the first video from the Research section of RMBC II on YouTube.
This video is a MASTER CLASS that takes you through each step of Product Market-Awareness, and it also includes the crucial tweak you need to make when applying this framework in 2025.
It should be extremely valuable to both beginners and experienced pros…to freelancers and high level business owners…and, really, just to everyone on my list.
Also, I’ve included a Google Doc at the end of the YouTube Description that is very much worth checking out.
It has a cleaned up version of the video transcript + a six and a half minute audio summary (in podcast format).