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Brand Strategy Fundamentals by Anneli Hansson, Brand Strategist

Brand strategy is the foundation for all identity design and marketing.

In this course, you'll learn the fundamentals of brand strategy facilitation and see it in action through a real client case study. This framework is proven and will help you become your clients’ go-to for developing their brand.

Run brand strategy workshops like a pro with a proven framework designed for clients large and small. Charge more for your work, get to the root of clients' brand dilemmas, and develop a plan for their future success.

Difficulty Level: Beginner to intermediate
Prerequisite: None
Learning Roadmap: Understand the fundamentals of brand strategy and offer strategy workshops as a client service.

Modules:

• Course curriculum
• What is Brand Strategy?
• Facilitation
• Mission, Vision, and Goals
• Defining the Brand Personality
• Target Audience and Research
• Gap Analysis
• Positioning
• The Roadmap
• Next Steps
  

Read the full sales page here

Download Link

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Code:

https://www.mediafire.com/file/yoyeaepyvzb8rqw/Futur_Course.zip/file

P.S. This is the 2021 version of the course, not the updated 2024 one.

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