04-17-2025, 10:01 PM
At the end of March, Mihan (Mikhail Karpach), co-founder of the Shakes.pro CPA network and CEO of the YeezyPay.io payment service, gave an interview on Denis Lagutenko’s YouTube channel.
![[Image: image2.png]](https://i.postimg.cc/GhVgnyv0/image2.png)
In the conversation, Mikhail opened up about his work, explained how YeezyPayoperates, and shared practical advice for agencies looking to break into the market. Here’s a detailed look at what he revealed.
What does Mikhail Karpach and the YeezyPay agency do?
For the past two and a half years, I’ve been working on the YeezyPay project, where I manage all aspects of marketing. This doesn’t just mean placing ads on Telegram—it’s about promoting our business in a much bigger way. I focus on making YeezyPay known across different markets, not only based on location, like Eastern Europe or Western countries, but also across industries such as e-commerce and affiliate marketing.
YeezyPay is a payment service that offers a variety of solutions. For example, we recently launched a payment aggregator designed to help businesses, gambling companies, and affiliate networks process transactions. Right now, though, we’re concentrating on two main services: a payment card service and Google Ads agency accounts.
The idea to provide agency accounts came up naturally as we grew our payment service. We wanted to build a system that automatically delivers these accounts to users, and we’re currently putting a lot of effort into developing that.
When I had to choose between focusing on Facebook, which dominates about 80% of the advertising market, or Google, I picked Google because it has an API. This lets us connect our system directly to Google’s platform, making it possible to automate the entire process without needing a huge team of 50 to 100 people. I’ve seen Chinese and Vietnamese agencies working with Facebook, where they handle tons of manual tasks. Their automation is limited to a CRM system at best. Clients send creatives and landing pages for approval, and all that manual work takes ages.
Plus, to keep a Facebook agency running, you need a group of legitimate clients with clean campaigns, while many affiliates are focused on promoting gambling offers that Facebook doesn’t allow. With Google, we automate everything – from depositing funds to handing over a ready-to-use account. Affiliates don’t have to wait hours for a manager’s response in a chat with YeezyPay.
![[Image: image4.png]](https://i.postimg.cc/cHxXBMG3/image4.png)
In terms of legality, there are also no questions, since promoting licensed casinos is allowed on Google Ads. That’s why we run efficiently with a team of about ten people, and our performance doesn’t suffer.
Is it true that YeezyPay lost out to competitors in the beginning?
No, I wouldn’t say we lost, but were behind from the start. Services like Brocard and others were already established long before we showed up. YeezyPay launched in 2022, and we’ve only been seriously pushing the agency account direction for the past year. Around August or September 2022, a few big teams reached out to us, and we offered them a chance to test our Google accounts. In the first month, we hit solid numbers, and the account side of the business started picking up. I saw potential in this direction for another reason too: the card service has a margin of about 2–2.5%, while agency accounts bring in a minimum commission of 5%.
I also wouldn’t say we have tons of competitors. Most services don’t offer automation. They track everything through messengers, chats, or CRM systems, so comparing us directly isn’t quite fair. The number of manual services was growing fast, but automated ones weren’t keeping up.
How does YeezyPay beat its competitors today?
I'll start with automation. We’ve built an easy-to-use interface that lets affiliates get accounts automatically. Sure, there can be delays with agency verification or Google’s API slowing things down, but it’s still much faster than handling requests by hand. With YeezyPay, affiliates can set up a steady workflow without getting stuck in chats with managers or waiting for approvals.
We’re always growing our network of agencies—right now, we work with about 13. If one provider drops out, affiliates don’t lose their funds; they can switch to another account. Bans are rare for us because we keep a close eye on the niches our clients target. We don’t allow anything that breaks Google’s rules, as it could put clean users’ accounts at risk. If an agency goes down, everyone’s spending limits take a hit, so we don’t take chances.
Plus, we’re building our own expertise and sharing it with clients. We don’t poke around in users’ accounts without permission, but if an affiliate asks, we’ll review their setup and offer suggestions. For affiliates facing Google’s strict policies, YeezyPay’s trusted agency accounts provide a reliable edge. These accounts come with higher trust levels, meaning campaigns pass reviews more easily and scale faster, keeping your traffic flowing smoothly while reducing the stress of sudden bans.
How much money does it take to start a business like YeezyPay?
To get something like YeezyPay off the ground, you’d need around $550,000 to $600,000 and three to four months of work. First, you need agencies that have agreements with Google. Luckily, we have clean clients who warm up our MCCs, so we don’t have to scramble for partners. For others, it’s about registering a business or finding partners. Out of that budget, roughly $500,000 goes toward increasing account limits. Google starts you with about 50 accounts, but to bump that up to 2,500, you’re looking at that half-million investment.
Next, you need to figure out Google’s API, which powers the automation of all processes. It’s not an easy tool for every programmer to handle due to its complexity. On top of that, you’ve got to find your first clients—without them, the project won’t pay off.
You also need to set aside funds for perks for affiliates. Some services offer cashback, but I know how that works. To give cashback to some users, they jack up fees for others, making conditions less friendly. Google itself won’t refund ad spend unless you’re a huge gaming studio dropping tens of millions monthly and bringing them serious profit. For smaller projects, they don’t bother with incentives.
How do you promote the brand?
I’ve already mentioned that I handle marketing for YeezyPay, pushing our business into overseas markets. For a long time, we were only in the CIS, where everyone kind of knows each other. It’s great to hit a conference, see familiar faces, and watch them grow. You want to work with those people, stay connected, and team up. But they’re a minority, so we aim to reach everyone at once. Someone from India might head to Las Vegas for a conference and swap tips with Americans. Others stick to forums like AffLift or BlackHatWorld, while some just hang out on Facebook. Our goal is to show up wherever quality clients might be.
We don’t just attend conferences and meetups—we’re increasing our online presence too. Soon, we’ll ramp up English-language SEO, but we’re already targeting audiences on affiliate forums. We have team members writing expert articles with practical tips, recommendations, and updates on Google changes. Each piece costs $100 to $150, but it pays off: new partners message me on Telegram, share links to these articles, and everyone’s happy.
![[Image: image1.png]](https://i.postimg.cc/s29TWHqy/image1.png)
![[Image: image3.jpg]](https://i.postimg.cc/G3MSzN2m/image3.jpg)
What do I not recommend? Promoting the product too directly. When a Telegram channel or media outlet openly states that it’s advertising your service, I don’t get excited about it. It’s different if an experienced marketer is behind the effort—then, in maybe two out of ten cases, it might actually work. But if the channel has no data to show its impact, like performance stats, or if it only has around 1,000 followers, the results will likely be minimal.
On top of that, you need to get involved in every step of the process yourself and use all the available tools together effectively. I’d love to just hand over $3,000 to $5,000 to a marketer, step back, and let them handle everything while I relax – but it doesn’t work like that. Instead, you have to start by understanding things yourself. Test different tools to see what delivers results, and only after that can you pass the tasks on to someone else to manage.
Is it worth learning English in the affiliate marketing industry?
I know English quite well, but not at a professional level yet. When attending a conference, I believe it’s smart to bring along someone local. For example, if you’re heading to Germany, there’s a tight-knit group of people there already working in the industry. Having someone who knows the niche well can help you fit in and make connections more easily. I’m also working on improving my speaking skills to express my ideas more clearly. This isn’t just useful for presentations, but it also helps during casual conversations at hotels, and pretty much everywhere I go.
Which types of clients does YeezyPay serve?
Most of our clients are those who are running PPC campaigns. Some use UAC or YouTube, but less so because Android app issues are throwing off a lot of affiliates right now, and they’re struggling to find the right approach.
Our clients mostly stick to niches Google considers whitehat, like licensed online casinos. If Google’s fine with it, so are we. But if someone tries sneaking grayhat or blackhat crypto offers under a whitehat disguise, that won’t work. Those affiliates have to rely on self-registered accounts since other agencies will kick them out too.
Mikhail and YeezyPay's plans for 2025
I’m all in on YeezyPay and intend to develop this project further. Down the road, I might peek at SaaS systems. I’ve seen their booths at conferences, and they catch my eye. But jumping into that takes experience, so another project is just a matter of time. I’d never build one business at the expense of another; that’s not my style.
Looking ahead, we’re aiming for Western markets, more agency partners, and better tech and frontend features. This will make YeezyPay even easier for affiliates to use, and you won’t have to think about finding accounts. I believe that this will help us find more quality partners, improve their user experience, and establish mutually beneficial partnerships.
In the conversation, Mikhail opened up about his work, explained how YeezyPayoperates, and shared practical advice for agencies looking to break into the market. Here’s a detailed look at what he revealed.
What does Mikhail Karpach and the YeezyPay agency do?
For the past two and a half years, I’ve been working on the YeezyPay project, where I manage all aspects of marketing. This doesn’t just mean placing ads on Telegram—it’s about promoting our business in a much bigger way. I focus on making YeezyPay known across different markets, not only based on location, like Eastern Europe or Western countries, but also across industries such as e-commerce and affiliate marketing.
YeezyPay is a payment service that offers a variety of solutions. For example, we recently launched a payment aggregator designed to help businesses, gambling companies, and affiliate networks process transactions. Right now, though, we’re concentrating on two main services: a payment card service and Google Ads agency accounts.
The idea to provide agency accounts came up naturally as we grew our payment service. We wanted to build a system that automatically delivers these accounts to users, and we’re currently putting a lot of effort into developing that.
When I had to choose between focusing on Facebook, which dominates about 80% of the advertising market, or Google, I picked Google because it has an API. This lets us connect our system directly to Google’s platform, making it possible to automate the entire process without needing a huge team of 50 to 100 people. I’ve seen Chinese and Vietnamese agencies working with Facebook, where they handle tons of manual tasks. Their automation is limited to a CRM system at best. Clients send creatives and landing pages for approval, and all that manual work takes ages.
Plus, to keep a Facebook agency running, you need a group of legitimate clients with clean campaigns, while many affiliates are focused on promoting gambling offers that Facebook doesn’t allow. With Google, we automate everything – from depositing funds to handing over a ready-to-use account. Affiliates don’t have to wait hours for a manager’s response in a chat with YeezyPay.
In terms of legality, there are also no questions, since promoting licensed casinos is allowed on Google Ads. That’s why we run efficiently with a team of about ten people, and our performance doesn’t suffer.
Is it true that YeezyPay lost out to competitors in the beginning?
No, I wouldn’t say we lost, but were behind from the start. Services like Brocard and others were already established long before we showed up. YeezyPay launched in 2022, and we’ve only been seriously pushing the agency account direction for the past year. Around August or September 2022, a few big teams reached out to us, and we offered them a chance to test our Google accounts. In the first month, we hit solid numbers, and the account side of the business started picking up. I saw potential in this direction for another reason too: the card service has a margin of about 2–2.5%, while agency accounts bring in a minimum commission of 5%.
I also wouldn’t say we have tons of competitors. Most services don’t offer automation. They track everything through messengers, chats, or CRM systems, so comparing us directly isn’t quite fair. The number of manual services was growing fast, but automated ones weren’t keeping up.
How does YeezyPay beat its competitors today?
I'll start with automation. We’ve built an easy-to-use interface that lets affiliates get accounts automatically. Sure, there can be delays with agency verification or Google’s API slowing things down, but it’s still much faster than handling requests by hand. With YeezyPay, affiliates can set up a steady workflow without getting stuck in chats with managers or waiting for approvals.
We’re always growing our network of agencies—right now, we work with about 13. If one provider drops out, affiliates don’t lose their funds; they can switch to another account. Bans are rare for us because we keep a close eye on the niches our clients target. We don’t allow anything that breaks Google’s rules, as it could put clean users’ accounts at risk. If an agency goes down, everyone’s spending limits take a hit, so we don’t take chances.
Plus, we’re building our own expertise and sharing it with clients. We don’t poke around in users’ accounts without permission, but if an affiliate asks, we’ll review their setup and offer suggestions. For affiliates facing Google’s strict policies, YeezyPay’s trusted agency accounts provide a reliable edge. These accounts come with higher trust levels, meaning campaigns pass reviews more easily and scale faster, keeping your traffic flowing smoothly while reducing the stress of sudden bans.
How much money does it take to start a business like YeezyPay?
To get something like YeezyPay off the ground, you’d need around $550,000 to $600,000 and three to four months of work. First, you need agencies that have agreements with Google. Luckily, we have clean clients who warm up our MCCs, so we don’t have to scramble for partners. For others, it’s about registering a business or finding partners. Out of that budget, roughly $500,000 goes toward increasing account limits. Google starts you with about 50 accounts, but to bump that up to 2,500, you’re looking at that half-million investment.
Next, you need to figure out Google’s API, which powers the automation of all processes. It’s not an easy tool for every programmer to handle due to its complexity. On top of that, you’ve got to find your first clients—without them, the project won’t pay off.
You also need to set aside funds for perks for affiliates. Some services offer cashback, but I know how that works. To give cashback to some users, they jack up fees for others, making conditions less friendly. Google itself won’t refund ad spend unless you’re a huge gaming studio dropping tens of millions monthly and bringing them serious profit. For smaller projects, they don’t bother with incentives.
How do you promote the brand?
I’ve already mentioned that I handle marketing for YeezyPay, pushing our business into overseas markets. For a long time, we were only in the CIS, where everyone kind of knows each other. It’s great to hit a conference, see familiar faces, and watch them grow. You want to work with those people, stay connected, and team up. But they’re a minority, so we aim to reach everyone at once. Someone from India might head to Las Vegas for a conference and swap tips with Americans. Others stick to forums like AffLift or BlackHatWorld, while some just hang out on Facebook. Our goal is to show up wherever quality clients might be.
We don’t just attend conferences and meetups—we’re increasing our online presence too. Soon, we’ll ramp up English-language SEO, but we’re already targeting audiences on affiliate forums. We have team members writing expert articles with practical tips, recommendations, and updates on Google changes. Each piece costs $100 to $150, but it pays off: new partners message me on Telegram, share links to these articles, and everyone’s happy.
What do I not recommend? Promoting the product too directly. When a Telegram channel or media outlet openly states that it’s advertising your service, I don’t get excited about it. It’s different if an experienced marketer is behind the effort—then, in maybe two out of ten cases, it might actually work. But if the channel has no data to show its impact, like performance stats, or if it only has around 1,000 followers, the results will likely be minimal.
On top of that, you need to get involved in every step of the process yourself and use all the available tools together effectively. I’d love to just hand over $3,000 to $5,000 to a marketer, step back, and let them handle everything while I relax – but it doesn’t work like that. Instead, you have to start by understanding things yourself. Test different tools to see what delivers results, and only after that can you pass the tasks on to someone else to manage.
Is it worth learning English in the affiliate marketing industry?
I know English quite well, but not at a professional level yet. When attending a conference, I believe it’s smart to bring along someone local. For example, if you’re heading to Germany, there’s a tight-knit group of people there already working in the industry. Having someone who knows the niche well can help you fit in and make connections more easily. I’m also working on improving my speaking skills to express my ideas more clearly. This isn’t just useful for presentations, but it also helps during casual conversations at hotels, and pretty much everywhere I go.
Which types of clients does YeezyPay serve?
Most of our clients are those who are running PPC campaigns. Some use UAC or YouTube, but less so because Android app issues are throwing off a lot of affiliates right now, and they’re struggling to find the right approach.
Our clients mostly stick to niches Google considers whitehat, like licensed online casinos. If Google’s fine with it, so are we. But if someone tries sneaking grayhat or blackhat crypto offers under a whitehat disguise, that won’t work. Those affiliates have to rely on self-registered accounts since other agencies will kick them out too.
Mikhail and YeezyPay's plans for 2025
I’m all in on YeezyPay and intend to develop this project further. Down the road, I might peek at SaaS systems. I’ve seen their booths at conferences, and they catch my eye. But jumping into that takes experience, so another project is just a matter of time. I’d never build one business at the expense of another; that’s not my style.
Looking ahead, we’re aiming for Western markets, more agency partners, and better tech and frontend features. This will make YeezyPay even easier for affiliates to use, and you won’t have to think about finding accounts. I believe that this will help us find more quality partners, improve their user experience, and establish mutually beneficial partnerships.