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I've been doing Amazon PPC for a couple of years now.

I'm going through this course, haven't finished it all yet (I'm on Module 3: Intermediate Strategies) but so far I can see that's it's a very systematic course, and I've already had some 'aha' moments that have given me some much needed clarity on how to better optimise my ads.

Another course I went through was "Incrementum Digital - Amazon Advertising Academy", which you'll find on this forum. The author of that course is clearly very intelligent, he uses some very clever spreadsheet tactics to keep on top of his bidding strategy. However, that course is not very well organised, and misses some key concepts. He doesn't for example, go into much detail about lookback windows, which is a crucual concept. In the Stephen Noch course however, they explain in detail about how to use dynamic lookback windows based on the data in the lookback window best matching the upcoming period that you want to optimise for. The Incrementum Digital course also doesn't mention using lifetime data to consider pausing low volume keywords that haven't converted after a certain number of clicks (this course hasn't mentioned it thus far, but I'm hoping it will). There are quite a few other omissions and mistakes too.

So I'd recommend everyone, beginners and intermediate PPCer's alike, to first go through THIS course, and to consider checking out the Incrementum Digital one afterwards to see if they can gain any additional insights.

Hope this helps someone.

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