Best Blackhat Forum

Here’s What’s Included:
Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, but also ensure the leads are of good quality. Plus, you need robust tracking for down funnel optimization. In this course, we’ll discuss strategies for 3 stages in Lead Gen and give in depth examples. We’ve created 28 short lessons that span about 3 hours to help keep lessons bite sized and focused.
 

1. 1. Section 1 – Generating Leads
      
      1. Intro and Agenda – Section 1 – Generati…
      2. Call To Action Strategy – The Biggest…
      3. Call To Action Strategy – Determining…
      4. Call To Action Strategy – The Price o…
      5. Call To Action Strategy – Building Fi…
      6. Call To Action Strategy – Designing f…
      7. Finding Your Audience – Who Are They …
      8. Generating Leads – Overview of 4 Main…
      9. Building a Foundation – Intro to Why …
      10. Building a Foundation – Excluding Dup…
      11. Building a Foundation – Creating a Da…
          
    
2. Section 2 – Improving Lead Quality
   
   1. Intro and Agenda – Section 2 – Improvin…
   2. Words of Caution – Setting Proper Exp…
   3. Defining Goals – What Makes a Good Lead?
   4. Ad Copy and Landing Pages – Make Your B…
   5. Lead Gen Form Strategy – Understandin…
   6. Lead Gen Form Strategy – CASE STUDY: …
   7. Lead Gen Form Strategy – Tips to Impr…
      
    
3. Section 3 – Converting Down the Funnel
   
   1. Intro and Agenda – Section 3 – Converti…
   2. Data Prep – Defining Metrics and Requir…
   3. Retreiving Your Data – Creating a Wor…
   4. Timing Your Optimizations – Don’t Jum…
   5. Attribution Matters – Understanding W…
   6. Defining an MQL – Intro to Lead Scoring
   7. Campaign Movement Strategies – Using …
   8. Developing Cost Per Lead Goals – How …
      
    
4. Conclusion and Recap – Customer Generation
   
   1. Conclusion and Recap – Customer Generation
      

Joe Martinez