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SEO 2024 Introductory Training Course including GenAI

What you'll learn
The SEO Context - Acknowledge the significance of SEO in digital marketing strategies.
Algorithms - Gain a comprehensive understanding of the key components of search engine algorithms, how they change, and how to adapt.
Page Ranking - Understand the factors influencing page ranking and how to develop strategies to manage this process..
Technical SEO - Learn how to enhance a website's visibility and user experience.
Search Engines - Define and describe major search engines (e.g., Google, Bing) and how to
Outrank Competitors - Explore the functions and features of Search Engine Results Pages (SERPs) and how to leverage them.
Keywords - Define keywords and their role in SEO, conduct keyword research and analysis, and develop keyword optimization strategies.
Link-Building Techniques - Create ethical and effective link-building techniques.
Utilising AI - Proven strategies to advance work using AI tools like ChatGPT

Requirements
No previous SEO experience or knowledge is required.
If you are using SEO within your business, it may be useful to sign-up to free versions of essential SEO tools to mirror activities demonstrated in this course.
If you are looking to a career in SEO, you may benefit from a website (e.g. WordPress site) where you can experiment using the practical tools and tips shown on this course.

Description
Mastering the art of Search Engine Optimization (SEO) is crucial for professionals utilizing digital marketing in any field. This course serves as an introduction to the core principles and practices that underpin effective SEO strategies. This course will guide you through the intricacies of SEO, from understanding how search engines work, their algorithms, website keywords, to implementing practical techniques and building strategies for online success.The foundation of our course is built around students achieving the following:Building a Strong Foundation:Grasp the fundamental concepts of SEO and its role in the broader digital marketing landscape.Dive into the intricacies of search engine algorithms to unravel the mystery behind page rankings.Navigating the Digital Terrain:Familiarize yourself with major search engines and their respective algorithms.Explore the dynamic features of SERPs, understanding how they impact user engagement.Mastering Keywords for Impact:Decode the importance of keywords and their strategic placement in content.Conduct comprehensive keyword research and develop optimization strategies.Linking for Success:Understand the significance of link building in SEO.Uncover ethical and effective link-building techniques for improved online visibility.Practical Application:Apply on-page optimization techniques to enhance website performance.Gain hands-on experience with basic technical SEO practices and tools.Generative AI and SEOExplore some of the ways GenAI is shaping SEO practices and with what implications for the future.See how GenAI can be used in the short-term to accelerate current SEO functions.This course is frequently reviewed and updated to reflect current practices, updates and new technologies.

Overview
Section 1: Introduction

Lecture 1 Welcome from Liam and David

Lecture 2 Introduction

Section 2: SEO and Digital Marketing

Lecture 3 Understanding SEO

Lecture 4 Why is SEO important?

Lecture 5 SEO as a Strategy

Lecture 6 Optimising XYZ: An Example

Lecture 7 SEO Misconceptions

Section 3: SEO Fundamentals

Lecture 8 SEO Fundamentals: An Overview

Lecture 9 How Search Engines Work

Lecture 10 Understanding Algorithms

Lecture 11 Ranking Factors

Lecture 12 Crawling and Indexing

Lecture 13 Search Engine Results Pages (SERPs)

Lecture 14 E-E-A-T GOOGLE

Section 4: Keywords Research and Strategy

Lecture 15 Understanding Keywords and How To Choose The Right Ones

Lecture 16 How To Determine Keyword Difficulty With A FREE Tool

Lecture 17 How To Use A FREE Keyword Research Tool

Lecture 18 See What Keywords You Are Already Ranking For and Identify Quick Wins

Lecture 19 How To Identify Keywords Your Competitors Are Ranking For

Section 5: SEO and Generative AI

Lecture 20 SEO meets Generative Artificial Intelligence (GenAI)

Lecture 21 ChatGPT for Blog Post Optimisation

Lecture 22 ChatGPT for Keyword Research and Context Framing

Lecture 23 GenAI and Future Scenarios for SEO

Anyone curious about SEO in general.,People working in SEO agencies.,Anyone looking to leverage SEO for their own business and/or website.

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