the “Authority by Association” technique
How storytelling translates to business… and how to productize your progress instead of waiting for years to ‘become an expert’
BONUS #5:
The Ultimate Copywriting Resource Compilation
Copywriting is the closest you can get to a digital cheat code for your business. Even if you’re not a copywriter, you should spend the time understanding the fundamentals (it’s how you sell your ideas, products, and services).I’ve spent hundreds of hours learning copy, and I save the best resources I find so you don’t have to:
The only 10 copywriting books you should buy… And why I DON’T recommend the same stuff you see on X all the time
The email copywriter lists you NEED to sign up for if you want to see how great copy is put together every day
Over 69 podcasts JUST on copywriting that I’ve found to have seriously useful information
The YouTube channels to check out that will give 100x more value than any $1997 copywriting course
Who to follow on X to 10x your writing skills… and a compilation of the most informative copywriting threads
The greatest cou