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Sean Anthony – Hybrid Install Offers


WHAT YOU GET?
Hybrid Install Offers are when you work 1-on-1 with a client to install some kind of Protocol or strategy into their business.
It´s a combination of DFY and DWY
It´s a solid multiple 6-figure a year profit stream, And it´s how I come up with many of the ideas for my other offers, like my Email Rainmaker Mastermind and these monthly trainings.
What We´ll Cover:

• The Offer Buffet
• What you need to sell HIOs
• Creating the offer
• Reviewing Offer Docs
• Getting a HIO client
• Delivering  a result
  

 
The Offer Buffet:
Sample (Lead):
Your free offer to give people a taste in exchange for their contact info
Goal: grow your list and audience with potential buyers
Delivery: Ebook, Ultimate guide, Email course
 
Appetizer (Customer):
Your low-mind ticket offer to find your buyers
Goal: turn a lead into a customer and get them hungry for your Main Course
 
Main Course:
Your highest level offer serving the high-end of your market
Goal: get paid the premium to work with your highest level people
 
What you need to sell HIOs:
Case study:
You need a Case Study showing proof of achieving a desirable outcome.
This coud be a personal Case Study to start. But over timme you should leverage client case studies as you begin to stack result.
The Case study should include:

• Person
• Before state
• After State
• Timeframe
• Story
  

If you have no Case Study, there is nothing to scale.
 
Protocol:
The Protocol is the system or series of steps taken to achieve the result in the Case Study.
You will detail teh Protocol on a Google Doc. The length will depend on how cold the person is reading it. The less time they´ve spent with you, the longer it needs to be.
 
Offer:
Your Protocol needs to be presented in a way that is a attractive to the high-end of your market.
 
Creating the offer:

• Person
• Plan
• Protocol
• Price
  

 
Reviewing Offer Docs:
Elements
Include:

• Person
• Plan
• Case Study
• Protocol
• Price
• Features/Benefits short list
  

Getting a HIO client:
Launch Process:

• Reach out to your top case studies, client, customers, leads, direct network, email list, social audience
• Have conversations with interested/ideal prospect to get a feel for your messaging and offer. Get on calls with people and walk them through your doc with the Plan and Protoco
• Tweak your offer, pricing, messaging based on feedback. Do this until you get your first client(s)
  

 
Delivering  a result:
I usually include:

• A personalized strategy doc
• Weekly calls or as needed
• 1-on-1 messaging acess (WA)
• Access to relevant products/training/tools