01-22-2024, 08:32 AM
Professional Diploma in Public Relations and PR Management by MTF Institute
New
Rating: 4.7 out of 5
(19 ratings)
2,144 students
2.5 hours on-demand video
9 downloadable resources
Description
Welcome to course: Professional Diploma in Public Relations and PR Management by MTF Institute
You will know about: what is PR, its types; the structure of PR department, functions of department, competencies of PR specialist and areas of work; what is PR strategy; business goal and PR goal, researches in PR, 5W, The pyramid of levels, what is key message; content creation, media materials, PR documents; media, journalist and influence relations, content marketing; campaign event planning, measurement of PR campaigns, ethical considerations of PR manager; what is crisis management, its tasks, stages, methods and mistakes.
Public Relations (PR) is a strategic communication process that organizations, individuals, or brands use to build and maintain positive relationships with their target audience, stakeholders, and the public. The goal of PR is to create a favorable image, enhance reputation, and manage perceptions through various communication channels.
PR Management involves planning, executing, and monitoring communication strategies to achieve specific objectives, such as promoting a product, managing a crisis, or building brand awareness. It encompasses activities like media relations, event planning, social media management, and crisis communication.
https://www.udemy.com/course/professional-diploma-in-public-relations-and-pr-management/?couponCode=904B2CE8A70A013FD324
Enjoy!
New
Rating: 4.7 out of 5
(19 ratings)
2,144 students
2.5 hours on-demand video
9 downloadable resources
Description
Welcome to course: Professional Diploma in Public Relations and PR Management by MTF Institute
You will know about: what is PR, its types; the structure of PR department, functions of department, competencies of PR specialist and areas of work; what is PR strategy; business goal and PR goal, researches in PR, 5W, The pyramid of levels, what is key message; content creation, media materials, PR documents; media, journalist and influence relations, content marketing; campaign event planning, measurement of PR campaigns, ethical considerations of PR manager; what is crisis management, its tasks, stages, methods and mistakes.
Public Relations (PR) is a strategic communication process that organizations, individuals, or brands use to build and maintain positive relationships with their target audience, stakeholders, and the public. The goal of PR is to create a favorable image, enhance reputation, and manage perceptions through various communication channels.
PR Management involves planning, executing, and monitoring communication strategies to achieve specific objectives, such as promoting a product, managing a crisis, or building brand awareness. It encompasses activities like media relations, event planning, social media management, and crisis communication.
https://www.udemy.com/course/professional-diploma-in-public-relations-and-pr-management/?couponCode=904B2CE8A70A013FD324
Enjoy!