11-04-2023, 10:42 AM
Complete Programmatic Advertising Course with Tools - 2023
Learn from basics of Programatic Advertising to traffic campaigns with DV360, CM360 and Oracle BlueKai
Rating: 4.6 out of 5
(450 ratings)
2,544 students
5.5 hours on-demand video
Description
This course is for someone who wants to get into Programmatic Advertising. In this course we will first explain:
Section 1:
Evolution of Programatic Advertising
Overall ecosystem of Programatic Advertising
What are the different parties involved in the ecosystem
Section 2:
Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:
1. Difference between DV360 and Google Ads and why should advertisers switch to DV360
2. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items
3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports
4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns
5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaign
https://www.udemy.com/course/programmatic-advertising-complete-course/?couponCode=4FE2C66727A3C131F774
Enjoy!
Learn from basics of Programatic Advertising to traffic campaigns with DV360, CM360 and Oracle BlueKai
Rating: 4.6 out of 5
(450 ratings)
2,544 students
5.5 hours on-demand video
Description
This course is for someone who wants to get into Programmatic Advertising. In this course we will first explain:
Section 1:
Evolution of Programatic Advertising
Overall ecosystem of Programatic Advertising
What are the different parties involved in the ecosystem
Section 2:
Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:
1. Difference between DV360 and Google Ads and why should advertisers switch to DV360
2. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items
3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports
4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns
5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaign
https://www.udemy.com/course/programmatic-advertising-complete-course/?couponCode=4FE2C66727A3C131F774
Enjoy!