11-04-2023, 10:40 AM
DMP course with UI walk-through of Oracle BlueKai
Learn the basics of DMP and how do they work, what data do they collect and how to activate the data across campaigns
Rating: 5.0 out of 5
(9 ratings)
480 students
44 mins on-demand video
3 articles
2 downloadable resources
Description
In this course, we will cover step by step guide to Oracle BlueKai and how to Inject, organize and Activate data in Oracle BlueKai and use it across different DSPs and SSPs DMPs are an important component of Programmatic Advertising and are used for granular audience targeting strategies across DSPs and SSPs like Google Ad Manager, DV360, MediaMath, TubeMogul, etc.
The course is divided into different sections, segmented in a way to make your learning smooth
1. Basics of DMP
What is a DMP?
How do they collect Data?
What are they used for?
What kind of data do they contain?
2. Oracle BlueKai walk-through
Oracle BlueKai is one of the largest DMPs available in the market. We will take you through the UI to make you familiar with the UI and you should be able to familiarize with:
How to navigate within taxonomy of Data
Create Audience groups
Export Audience segment data
Push the segments to the campaigns
Forecast reach for audience segments
How to add users to the UI, etc.
3. Articles on most frequently asked questions and advanced terminology explained about Oracle Bluekai and DMPs in general
https://www.udemy.com/course/dmp-and-oracle-bluekai/?couponCode=1DB9FA651E51FDD8AAC2
Enjoy!
Learn the basics of DMP and how do they work, what data do they collect and how to activate the data across campaigns
Rating: 5.0 out of 5
(9 ratings)
480 students
44 mins on-demand video
3 articles
2 downloadable resources
Description
In this course, we will cover step by step guide to Oracle BlueKai and how to Inject, organize and Activate data in Oracle BlueKai and use it across different DSPs and SSPs DMPs are an important component of Programmatic Advertising and are used for granular audience targeting strategies across DSPs and SSPs like Google Ad Manager, DV360, MediaMath, TubeMogul, etc.
The course is divided into different sections, segmented in a way to make your learning smooth
1. Basics of DMP
What is a DMP?
How do they collect Data?
What are they used for?
What kind of data do they contain?
2. Oracle BlueKai walk-through
Oracle BlueKai is one of the largest DMPs available in the market. We will take you through the UI to make you familiar with the UI and you should be able to familiarize with:
How to navigate within taxonomy of Data
Create Audience groups
Export Audience segment data
Push the segments to the campaigns
Forecast reach for audience segments
How to add users to the UI, etc.
3. Articles on most frequently asked questions and advanced terminology explained about Oracle Bluekai and DMPs in general
https://www.udemy.com/course/dmp-and-oracle-bluekai/?couponCode=1DB9FA651E51FDD8AAC2
Enjoy!