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What distinguishes SEO (Search Engine Optimization) from SEM (Search Engine Marketing)?

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SEO (Search Engine Optimization) is the process of optimizing a website to improve its organic (unpaid) search engine rankings. SEM (Search Engine Marketing) involves paid advertising to increase a website's visibility on search engines. SEO focuses on organic results, while SEM includes paid ads for immediate visibility.

Well, both SEM and SEO is used to increase the traffic of a website, which means both approaches it used to improve the visibility of your website. Whereas there are minor differences in between both of them.
In short, SEO is used to improve the organic traffic of a website on an unpaid basis, while SEM includes both paid and unpaid strategies to improve the website traffic.
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