09-13-2023, 09:10 AM
Marketing Management 101: Essential Skills and Techniques
Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.
Rating: 0.0 out of 5
(0 ratings)
681 students
2 hours on-demand video
Description
"Marketing Management 101: Essential Skills and Techniques" is an introductory course designed to provide students with an overview of how to analyze market opportunities and develop effective marketing strategies.
In this course, students will learn about the principles and theories of marketing management and how they relate to the challenges faced in today's challenging business environment. Furthermore, they will gain a better understanding of the various tools available for market analysis, such as surveys, focus groups, interviews, and customer segmentation.
Throughout the course, students will be exposed to different techniques used by marketers to capture consumer behavior and capitalize on opportunities in target markets.
The concepts covered include:
product positioning
branding
pricing strategy
distribution channels
online marketing tactics
promotion strategies
https://www.udemy.com/course/marketing-management-essential-skills-and-techniques/?couponCode=SEPTEMBER2024
Enjoy!
Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.
Rating: 0.0 out of 5
(0 ratings)
681 students
2 hours on-demand video
Description
"Marketing Management 101: Essential Skills and Techniques" is an introductory course designed to provide students with an overview of how to analyze market opportunities and develop effective marketing strategies.
In this course, students will learn about the principles and theories of marketing management and how they relate to the challenges faced in today's challenging business environment. Furthermore, they will gain a better understanding of the various tools available for market analysis, such as surveys, focus groups, interviews, and customer segmentation.
Throughout the course, students will be exposed to different techniques used by marketers to capture consumer behavior and capitalize on opportunities in target markets.
The concepts covered include:
product positioning
branding
pricing strategy
distribution channels
online marketing tactics
promotion strategies
https://www.udemy.com/course/marketing-management-essential-skills-and-techniques/?couponCode=SEPTEMBER2024
Enjoy!