Best Blackhat Forum

 
MODULE 1
COURSE OVERVIEW ?
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.
 
 
MODULE 2
DIRECT RESPONSE 101 ?
2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response
 
 
MODULE 3
PRE-REQS TO VIDEO EDITING ✅
3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Performance Creative
3.4 – 5 Stages of Performance Ad Creative
 
 
MODULE 4
MASTERING MENTAL and CREATIVE STATES ?
4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor
 
 
MODULE 5
PRODUCT and CUSTOMER RESEARCH ?️
5.1 – Product Benefit and Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level
 
 
MODULE 6
PERFORMANCE AD CREATIVE ?
6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types
 
 
MODULE 7
ASSET MANAGEMENT ?️
7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream
 
 
MODULE 8
EDITING VIDEO ADS THAT SELL ?
8.1 – Video Ad Editing Process (11 Steps) 8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors and Overlays
8.5 – Editing Voice Overs
8.6 – Exporting Hook Variations
 
 
? BONUS #1
LIVE TRAINING ?‍?

1. How to Be a Better Editor in 2023
2. Important Update
3. Upcoming Templates
4. Q&A
   

 
? BONUS #2
SCRIPTS, GUIDES and CHEAT SHEETS ?
Copy and Paste our own video ad script templates we use every day at our creative agency.