04-18-2023, 05:19 AM
Download link:
https://mega.nz/folder/hvoQhBpS#M7-cOW72NqVj23EiNmR0iQ
This is not a book about telling your company’s story. A book
like that would be a waste of time. Customers don’t generally
care about your story; they care about their own.
Your customer should be the hero of the story, not your
brand. This is the secret every phenomenally successful
business understands.
What follows is a seven-part framework that will change
the way you talk about your business and perhaps the way you
do business.
Each year we help more than three thousand businesses
stop wasting money on marketing and get their company
growing by helping them clarify their message. This
framework will work for you, regardless of your industry.
To get the most out of this book, I encourage you to do
three things:
1. Read the book and understand the SB7
Framework.
2. Filter your message through the framework.
3. Clarify your message so more customers listen.
Marketing has changed. Businesses that invite their
customers into a heroic story grow. Businesses that don’t are
forgotten.
May we all be richly rewarded for putting our customers’
stories above our own
https://mega.nz/folder/hvoQhBpS#M7-cOW72NqVj23EiNmR0iQ
This is not a book about telling your company’s story. A book
like that would be a waste of time. Customers don’t generally
care about your story; they care about their own.
Your customer should be the hero of the story, not your
brand. This is the secret every phenomenally successful
business understands.
What follows is a seven-part framework that will change
the way you talk about your business and perhaps the way you
do business.
Each year we help more than three thousand businesses
stop wasting money on marketing and get their company
growing by helping them clarify their message. This
framework will work for you, regardless of your industry.
To get the most out of this book, I encourage you to do
three things:
1. Read the book and understand the SB7
Framework.
2. Filter your message through the framework.
3. Clarify your message so more customers listen.
Marketing has changed. Businesses that invite their
customers into a heroic story grow. Businesses that don’t are
forgotten.
May we all be richly rewarded for putting our customers’
stories above our own