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What is the Effective technique for video promotion ?

Shorts creation for main video

Create an attention-grabbing thumbnail image and a compelling title for your video. These elements should pique the viewer's curiosity and entice them to click and watch.
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Well, first, make sure your video is QUALITY, interesting, and worth watching. This will cause others to share the video and lighten your work load in terms of spreading the video.

Secondly, have you tried cross-promoting across various social platforms? That should get you some initial views and subscribers.