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“Read This Or Die: The Lost Files Of Jim Rutz”, Brian Kurtz has put together a collection of legendary copywriter Jim Rutz's best ads/sales letters. If you've ever been fortunate enough to read anything by Rutz you'll know that he had a talent for reaching out, 'grabbing you by the short hairs' and not letting you go until you bought whatever he was selling.
This collection is very rare and would be a great addition for any copywriter/wannabe copywriter. Here's the sales page:

Magic Button :

https://titansproducts.com/jim-rutz-lost-files/

Cheers,
NoJob

Jim Rutz's

READ THIS OR DIE

Some Files to Check Out
(While You're Waiting)

Requested here:
https://bestblackhatforum.com/Thread-REQ...f-Jim-Rutz
https://bestblackhatforum.com/Thread-Rea...f-Jim-Rutz
https://bestblackhatforum.com/Thread-REQ...f-Jim-Rutz

Sad news is this: I don't have the actual Brian Kurtz "package" you're asking for. I did all kinds of searches but came up empty.

The good news is... if you don't mind parting with a little money (less than what Brian Kurtz will charge you), I believe I know where you can get it.

But more on that in a moment...

While you are waiting, I found the actual promo ad for Rutz's Read This Or Die (for anyone who hasn't seen it).

I am also adding a few links to resources from people other than Brian Kurtz that may help you with understanding the components of this type of promotional copy.

Then, there is a YouTube video that breaks down the Read This Or Die sales letter, making it easier for you to understand the parts and what they do, so you can create your own millionaire-making promo copy.

The same guy who did the breakdown video also has a Cheat Sheet that details the "Secret Recipe" behind 100 of the greatest ads of all times (and Jim Rutz's ads are in that number).

I wanted to share Brian Kurtz's Overdeliver, a 255 page book on direct marketing but Mediafire told me I can't due to a DMCA notice; so if you want it, you'll have to get it where I got mine --- at a Z-Library site.

So, if you're open to checking out what I've got, until you can get the full product being asked for here, see the links below.

GET IT HERE: Be sure to use the slider in the window below or you'll miss out on some of the links.

Magic Button :

Code:

.
.
READ THIS OR DIE (PROMOTIONAL AD) - JIM RUTZ
https://www.bensettle.com/Swipe-File/controls/Jim-Rutz-Ad.pdf
OR
https://www.ninjahobo.com/wp-content/uploads/2015/04/Jim-Rutz-Read-This-Or-Die.pdf
.
READ THIS OR DIE - SALES LETTER BREAKDOWN CHALLENGE - YouTube Video
https://www.youtube.com/watch?v=Sep4P47vXgo
.
CHEAT SHEET - THE SECRET RECIPE BEHIND 100
OF THE GREATEST ADS OF ALL TIME - CSABA BORZASI
https://www.mediafire.com/file/7p1ni2ib8r8ljm6/1626628_Cheat-Sheet---The-Secret-Recipe-Behind-100-of-the-Best-Ads-of-All-Time---Game-of-Conversions---Csaba-Borzasi_2.pdf/file
.
THE LOST CHAPTERS OF OVERDELIVER - JIM RUTZ
https://s3.amazonaws.com/overdeliver-book/bonuses/Bonus+%232+-+PDF+of+The+Lost+Chapters+of+Overdeliver.pdf
.
LAYNA'S NOTE: This book covers many of the direct marketing greats but if it's Jim Rutz you're looking for, go to pages 100-106.
.
.

SO WHERE CAN I GET THIS
JIM RUTZ TREASURE CHEST (FOR FAR LESS
THAN KURTZ WOULD HAVE ME PAY)?

I found a link for this product on a site called Filelearn where Read This or Die (The Lost Swipe Files of Jim Rutz) by Brian Kurtz (the same product being requested) retails for $349 (you can compare that to the sales page link for the product) but is discounted to an affordable $74 for the digital version.

I can't vouch for this site; I've never purchased from them and you should always do your due diligence. Yet, I thought it would be helpful to post the link since I haven't found a way to access the product through black-hat means.

You can compare the list of course content described on Filelearn to see if you'll be getting the same hard-copy equivalents of the full product in digital file format.

And despite the steep discount, if 74 smack-a-roos is still more than you can afford to part with at the moment, perhaps you can do a deal with 2 to 3 BBHF members you know-and-trust to pool your resources and get it that way.

Just an idea you may want to consider. But do it via your personal email; I'm not sure if something like that is allowed on the forum.

READ THIS OR DIE (THE LOST SWIPE FILES
OF JIM RUTZ) BY BRIAN KURTZ - $74.00

Magic Button :

Code:

.
https://filelearn.com/product/read-this-or-die-the-lost-swipe-files-of-jim-rutz-by-brian-kurtz/
.

AND A LITTLE
"LAYNA'S LAGNIAPPE"

And here are some extras that might be useful...

GET IT HERE: A little extra Jim Rutz stuff and a few morsels on copywriting, in general. Again, use that slider to see 'em all!

Magic Button :

Code:

.
.
100 Greatest Cures
http://www.freeswipefile.com/wp-content/uploads/2020/05/100-Greatest-Cures.pdf
.
Copywriting Secrets You Can't Have
http://www.freeswipefile.com/2020/05/15/the-no-1-copywriting-secret-you-cant-have/
.
Crash Course Copywriting - Jose Rosado
https://www.mediafire.com/file/k5sngntsf52y0qh/Jose.Rosado.Crash.Course.Copywriting.02.19.rar/file
.
Jim Rutz - Archive
https://bejakovic.com/tag/jim-rutz/
.
Jim Rutz's "Champagne Cherry and Limo Larry" Sales Letter Breakdown - YouTube
https://www.youtube.com/watch?v=GDitKfty3LU
.
Jim Rutz's "Tax Hotline" Sales Letter Breakdown - YouTube - Csaba Borzasi
https://www.youtube.com/watch?v=ORSEk6x4s-o
.
Hard to Find Seminars - El Benbo's 1-Click Upsell Swipe File
https://www.hardtofindseminars.com/Ben_Settle_Copy_Swipe_File_Bonus.pdf
.
.

I hope this helps.


for reading!
Layna61524

Thanks for sharing Layna. Reps added.
Yet another example of the hard work and effort you put in,
to provide an in-depth share for the forum.

Cheers!
Solar33

Thanks for the share mate!

@Layna, you are an absolute rockstar! I don't know what else to say other than "Thank You"!
I'm not sure what people can learn from Rutz's stuff these days. He wasn't really insulting but he did often call people out and challenge their beliefs. People these days are a little more "delicate" I think.
Having said that, I'm going to dive into this with the rapt attention of a 12 year old boy finding his 1st copy of Playboy. (yes I know I'm old).
Thanks for this and all you do for BBHF.
Cheers,
NoJob

Great share Lanya! Thanks and max reps for this!

Thanks for share

(08-20-2022 03:29 AM)layna61524 Wrote: [ -> ]

Jim Rutz's

READ THIS OR DIE

Some Files to Check Out
(While You're Waiting)

Requested here:
https://bestblackhatforum.com/Thread-REQ...f-Jim-Rutz
https://bestblackhatforum.com/Thread-Rea...f-Jim-Rutz
https://bestblackhatforum.com/Thread-REQ...f-Jim-Rutz

Sad news is this: I don't have the actual Brian Kurtz "package" you're asking for. I did all kinds of searches but came up empty.

The good news is... if you don't mind parting with a little money (less than what Brian Kurtz will charge you), I believe I know where you can get it.

But more on that in a moment...

While you are waiting, I found the actual promo ad for Rutz's Read This Or Die (for anyone who hasn't seen it).

I am also adding a few links to resources from people other than Brian Kurtz that may help you with understanding the components of this type of promotional copy.

Then, there is a YouTube video that breaks down the Read This Or Die sales letter, making it easier for you to understand the parts and what they do, so you can create your own millionaire-making promo copy.

The same guy who did the breakdown video also has a Cheat Sheet that details the "Secret Recipe" behind 100 of the greatest ads of all times (and Jim Rutz's ads are in that number).

I wanted to share Brian Kurtz's Overdeliver, a 255 page book on direct marketing but Mediafire told me I can't due to a DMCA notice; so if you want it, you'll have to get it where I got mine --- at a Z-Library site.

So, if you're open to checking out what I've got, until you can get the full product being asked for here, see the links below.

GET IT HERE: Be sure to use the slider in the window below or you'll miss out on some of the links.

Magic Button :

Code:

.
.
READ THIS OR DIE (PROMOTIONAL AD) - JIM RUTZ
https://www.bensettle.com/Swipe-File/controls/Jim-Rutz-Ad.pdf
OR
https://www.ninjahobo.com/wp-content/uploads/2015/04/Jim-Rutz-Read-This-Or-Die.pdf
.
READ THIS OR DIE - SALES LETTER BREAKDOWN CHALLENGE - YouTube Video
https://www.youtube.com/watch?v=Sep4P47vXgo
.
CHEAT SHEET - THE SECRET RECIPE BEHIND 100
OF THE GREATEST ADS OF ALL TIME - CSABA BORZASI
https://www.mediafire.com/file/7p1ni2ib8r8ljm6/1626628_Cheat-Sheet---The-Secret-Recipe-Behind-100-of-the-Best-Ads-of-All-Time---Game-of-Conversions---Csaba-Borzasi_2.pdf/file
.
THE LOST CHAPTERS OF OVERDELIVER - JIM RUTZ
https://s3.amazonaws.com/overdeliver-book/bonuses/Bonus+%232+-+PDF+of+The+Lost+Chapters+of+Overdeliver.pdf
.
LAYNA'S NOTE: This book covers many of the direct marketing greats but if it's Jim Rutz you're looking for, go to pages 100-106.
.
.

SO WHERE CAN I GET THIS
JIM RUTZ TREASURE CHEST (FOR FAR LESS
THAN KURTZ WOULD HAVE ME PAY)?

I found a link for this product on a site called Filelearn where Read This or Die (The Lost Swipe Files of Jim Rutz) by Brian Kurtz (the same product being requested) retails for $349 (you can compare that to the sales page link for the product) but is discounted to an affordable $74 for the digital version.

I can't vouch for this site; I've never purchased from them and you should always do your due diligence. Yet, I thought it would be helpful to post the link since I haven't found a way to access the product through black-hat means.

You can compare the list of course content described on Filelearn to see if you'll be getting the same hard-copy equivalents of the full product in digital file format.

And despite the steep discount, if 74 smack-a-roos is still more than you can afford to part with at the moment, perhaps you can do a deal with 2 to 3 BBHF members you know-and-trust to pool your resources and get it that way.

Just an idea you may want to consider. But do it via your personal email; I'm not sure if something like that is allowed on the forum.

READ THIS OR DIE (THE LOST SWIPE FILES
OF JIM RUTZ) BY BRIAN KURTZ - $74.00

Magic Button :

Code:

.
https://filelearn.com/product/read-this-or-die-the-lost-swipe-files-of-jim-rutz-by-brian-kurtz/
.

AND A LITTLE
"LAYNA'S LAGNIAPPE"

And here are some extras that might be useful...

GET IT HERE: A little extra Jim Rutz stuff and a few morsels on copywriting, in general. Again, use that slider to see 'em all!

Magic Button :

Code:

.
.
100 Greatest Cures
http://www.freeswipefile.com/wp-content/uploads/2020/05/100-Greatest-Cures.pdf
.
Copywriting Secrets You Can't Have
http://www.freeswipefile.com/2020/05/15/the-no-1-copywriting-secret-you-cant-have/
.
Crash Course Copywriting - Jose Rosado
https://www.mediafire.com/file/k5sngntsf52y0qh/Jose.Rosado.Crash.Course.Copywriting.02.19.rar/file
.
Jim Rutz - Archive
https://bejakovic.com/tag/jim-rutz/
.
Jim Rutz's "Champagne Cherry and Limo Larry" Sales Letter Breakdown - YouTube
https://www.youtube.com/watch?v=GDitKfty3LU
.
Jim Rutz's "Tax Hotline" Sales Letter Breakdown - YouTube - Csaba Borzasi
https://www.youtube.com/watch?v=ORSEk6x4s-o
.
Hard to Find Seminars - El Benbo's 1-Click Upsell Swipe File
https://www.hardtofindseminars.com/Ben_Settle_Copy_Swipe_File_Bonus.pdf
.
.

I hope this helps.


for reading!
Layna61524

Thanks a lot for share.