09-26-2021, 11:59 PM
If you’re reading this document, it means…
You’re interested in BECOMING an actual copywriter – not just calling yourself one.
And there’s one proven method for deep-diving into the “soul” of successful sales copy.
It was made famous by Gary Halbert, who required each of his students to practice it.
And the truth is, most copywriters WON’T do this.
They won’t invest their commitment and consistency into this practice – don’t be like most copywriters and allow your ego to belittle this process. Remain open-minded to it.
PART II: To expand on Gary’s method – after you hand copy each ad...
You’ll complete a basic BRIEF/QUESTIONNAIRE to help you better understand the... Anatomy, flow, emotional experience, and logical arguments used in each legendary ad.
This is designed to help you to think deeper about the sales copy you just hand-copied.
Because naturally…
You can hand copy old ads until your hands cramp up and mutiny, BUT IF YOU DON’T…
Internalize the strategies used in the sales copy itself, there’s a significant discrepancy…
In the actualized value – the actualized teachings – that you’ll receive from this practice.
And there are no right or wrong answers for the purpose of this step.
Your objective is to analyze the sales copy to the best of your ability with where you’re at.
Each brief/questionnaire you complete, your “copywriting senses” will continue to develop.
And you’ll witness your depth of understanding evolve with each famous ad you analyze.
Here’s what you’ll begin to discover about high-converting sales copy:
● How it’s “assembled” – from the headline down to the “Pitch” and “Call-to-Action.”
● How it logically flows between “sections” to deliver a persuasive sales message.
● How “Big Ideas” are demonstrated through the use of words and images alone.
● How “appeals” are deployed to inspire the reader to take sales-advancing actions.
● How it incorporates elements of human emotions and psychological motivations.
*As an added bonus, you’ll find a completed brief/questionnaire example after each Ad.
(credits to the original creator, just sharing with the BBHF family )
PHP Code:
https://rsalescopy.s3.us-west-1.amazonaws.com/30-Day+Copywriting+Challenge.pdf
https://mega.nz/file/GAtCVBxC#4TQ_MPa-45WdrTiJIUISJh15TXJDYzlMS3Bi_UVbCdk