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Would you like to drive more traffic to your website?With new enhancements from Google+, you can more easily accomplish just that!
One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.
Google is somewhat clumsily calling it “Search, plus Your World.”
You see, Google has years of experience in the search engine business.
And they are so good because they aim to deliver what people are looking
for, not just what they actually enter into the search window. They
have to figure out if your search on “porter” is supposed to show a lot
of beer websites or websites focusing on people who carry luggage.
Part of what they’ve learned is that people want to see results based on their own personal history and social profile.
Google’s Search, Plus Your World
Google
search is still search, but now they are tailoring a person’s search to
include results based on their social media profile.



In short, Google is now including Google+ updates and people’s +1s (“+1″ is Google’s version of Facebook’s “like”) in Google search. The “Your World” parts are indicated by a blue figure of a person’s head and shoulders.
This blue icon in a Google search lets you know you or someone you know posted this.
Powerful Social Proof for Businesses
Now when you search, you may see a post from someone you know or someone who knows someone you know. These will show up as people’s faces with search results.
Any student of influence knows that this form of “social proof”—seeing faces of people you recognize—will significantly increase the likelihood you’ll click on a link.
Don’t Miss Out on This Opportunity to Get More Traffic
Google has said it would like to include other sites
in Search, plus Your World results, but sites like Facebook and Twitter
block Google from searching or indexing people’s public posts. While
information from Quora and Flickr does surface, most of the social information is from Google+ posts.
Here are 8 ways to help Google drive traffic to your site with Google+.
#1: Use “Their” Keywords, Not Just Yours
Most
of us have our industry-specific dialect. So we naturally try to use
those words and phrases when we’re being intentional about our keywords.
The problem is that most of our customers don’t use those terms or
phrases.
For example, here in Maine, the State Park employees may
optimize their site to be found when people search for “Ft. Williams
Park.” But 99% of prospective visitors will actually be searching on
“Portland Headlight” so it behooves them to rank high for that term too.
Put these keywords in the “about” section of both your page and your profile. And remember to use them when you’re posting updates and sharing images.
You
might call your place "Fort Williams Park," but if your customers call
it "Portland Headlight," you need to optimize your SEO for that too.
#2: Size Matters
In
most social media training, we stress quality of engagement over number
of followers or size of fan base. Usually, it’s better to have 8,000
engaged followers than 80,000 followers who ignore you. But current
results indicate that a bigger Google+ following is better.
Kristi Hines did an interesting experiment on Google SEO
a few days before Search, plus Your World was released. She showed that
more followers affected her search rank even when people weren’t signed
into their Google account.
More followers means better ranking in Google’s search. To grow your followers:

• Let people know you have a Google+ page. Put a badge on your website. Tell customers to put you in their circles. Include your link, or a prettier version of your link, in your email and print communications.
• Share your brand page posts through your personal profile.
  Brand pages are only allowed to follow people who have first followed
  them. So pushing your brand posts out through your personal profile
  helps your page posts receive more exposure.
• Make sure your employees have their own Google+ profiles and follow your brand page. Encourage them to share your page posts and then “+1″ those posts.

If you need help setting up your profile, check out 6 Steps to Getting Started With Google+.
#3: Train the Google Machine
Google
search is constantly categorizing and indexing information. Now, in
addition to search results, Google is sometimes posting “People and
Pages on Google+ related to [your search term]” as a box on the right
side of the page.
Not all searches have this feature yet. But the benefit of being listed there is obvious. So train Google to know how to categorize your page by keeping posts on topic and using consistent keywords.
Google says that as you post on the same topic, you’ll be conditioning Google to promote your page in that search.
Not
all searches have a "People and Pages on Google+ related to…" box yet,
but repeatedly posting on the same topic will help your page be listed
here when Google expands this feature.
#4: Author Authority
Last summer, Google started supporting an authorship markup. Basically, you can tag your work in a way that shows Google your writings across the web. It also allows Google to pull them together when people search for you.
This step is bit more advanced, but can be well worth the effort. Kristi Hines gives detailed directions on how to implement the authorship feature.
#5: Web Links Both Ways
Another important way to help Google know how to categorize you is to include links between your business website or blog on your profile and brand page.
It
seems Google recognizes some features, like authorship, if you include a
link to your Google+ profile or brand page on your business website or
blog. One way to do that is to use Google’s own badge creator or one like WidgetsPlus that offers more design flexibility.
Google+ gives you lots of options for sharing links to your other websites, your social media profiles and your brand pages.
#6: Engage and be Engaging
Google says one of the top three things to do to appear in results is to post and engage with posts.
One
way to measure the engagement of your updates is through a Google+ tool
called “Ripples.” This cool pictorial tool gives you an idea of who is
sharing your posts and who the key influencers are. The more you share with the influencers, the more engagement your posts should get. If Google is reporting on this engagement, they’re tracking it. If they’re tracking it, you know it’s influencing search.
So be engaging. +1 other people’s posts. And experiment with posts until you find ones that consistently get shared. On Google+, two of the best ways to get shared are:

• Share something incredibly practical and helpful to your niche.
• Share something really funny.

People on Google+ tend to respond well to both types of posts.
Google
is tracking the level of engagement for posts and letting you see it in
a tool called "Ripples" which you can access as shown above.
Ripples allows you to see who shares your updates.
#7: Use +1 Buttons

In most Google searches, you can now see an option to “+1″ a result.
Google is specifically using these +1 results in search rank. On
December 10, 2011, at the Mediapost Search Insider Summit, Google’s
Laura Kelley said that +1 and Google+ pages for brands will become a significant ranking factor for Google searches.
#8: Use Pictures and Videos
You’ve
probably noticed people click on pictures more than on text links. And
many Google searches now include a prominent display for image search.
So use images on your Google+ profiles and brand page. And make sure to use keywords in the “alt” field of all pictures on your own website.
Using
images can help you rank higher in Google searches with Search, plus
Your World. A quick search on "fundraising coach" not only shows my
website, but also images of me speaking and images from my blog posts.
Google+
updates are showing up in normal Google searches. This is an added
incentive to regularly post and grow engagement with your posts!
Google
Search, plus Your World means that people can now see recommendations
from their connections right in their Google search results. This is
great for your business. People want to see social proof—proof that
people like them do whatever it is they’re about to do. Google is
offering that.
This makes Google+ more important than ever for
your business. Even if you don’t think your customers are yet active on
Google+, you need to get on it for the SEO value. By doing some simple steps like consistently post on the same topics and grow your Google+ followers, you help Google drive even more customers to your site.
What do you think? What other ways are you finding that Google+ helps with SEO? Leave your questions and comments in the box below.