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Hey,

Sales Letters are easy with the thousands of books out about them.

But Facebook Ads and Social Media Posts seem to be so much harder to write.

You know of any books/courses that talk about short form copywriting?

Ben Settle

Second that.

Anything specific from Ben Settle?

I have purchased and read through his Kindle book: "Crypto Copywriting Secrets - How to create profitable sales letters fast - even if you can't write your way out of a paper bag now" which has brilliantly explained how to create Sales Letters. Loved the video series shared here as well as the research piece is much more thoroughly explained.

His other kindle book "Bluechip Email Secrets", I haven't read it through since it's not organized at all like the other book, which makes it hard to read.

EVERYTHING

Once you learned how to write a sales letter, you should be able to write Facebook Ads too.

You can also try Jason Hornung's Facebook ad course.

Just make sure to read the Facebook Ad rules, so you don't get banned.

That's interesting, I've been told that before in a small FB group.

I understand the connection from Sales Letters to short Landing Pages.

It's just going smaller into Facebook Ads for example that I don't understand.

Being short, succinct, and powerful is great for bullets, but I don't feel it flys for FB Ads

Writing Facebook ads shouldn't be hard if you have:

-studied copywriting and know how to sell
-studied your prospect, product and competition
-studied other FB ads, especially the competitions ads
-understood the goals first...

To write Facebook ads...understand the goal first:

-are you trying to drive traffic to a sales page to sell a product?
-are you trying to drive traffic to a squeeze page to build an email list?
-are you trying to drive traffic to a webinar registration page to get people into your webinar?
-are you retargeting to remind the prospect to buy or enter their email?

If you know what the goal is and you have studied copywriting and how to sell and have done the research to understand your prospect, product and competition...writing FB ads shouldn't be hard.

Read the book - 'Breakthrough Advertising' to understand the 'Awareness Level' and 'Sophistication Level'...its VERY important when you write ads...without learning it...your ads are likely to fail.

Read the book - 'Great leads' to understand if you should use the Direct or Indirect approach.

Go through Jason Hornung's Facebook ad course or any other FB ad course that teach how to write FB ads.

Again....make sure to read and understand the Facebook Ad rules and follow them, so you don't get banned.

Short-form copy is generally like a short segment of a long-form copy. Say, your FB ad may be a headline, a subheadline, and some graphics.

But there are specific courses for specific types of copy. There are many fb ad courses, email copy courses, among others. Sms, bots, push notifications...