[When "good enough" is actually "better"...]
I used to be a huge fan of the show "Top Shot".
It was a competion reality show on History Channel about different types of target shooting and such.
One season had a former navy sniper on it. This dude was good. And wouldn't you know it...one of the events ended up being this long range shot. It was like a mile away or something.
The rest of the competitors basically just rolled their eyes when they heard the news - they knew who was gonna with this one. In fact, you could tell that they were all just figuring on him winning and the *actual* competition would be to see who gets 2nd place.
The day of the shoot finally arrives, and they start doing their thing.
The first guy goes and it takes him...jeez...a while. Something like 4+ minutes to hit the target.
Next guy goes and while he's a little better, it still takes him in the like 2:30 range.
Now it's the sniper's turn. Everyone gathers round to watch the expert at work.
The timer starts and he does his thing - adjusts his sights and lines everything up and makes his mental calculations and aims just right...takes the shot...
KA-BLAMMO!!!!
(The target down-range was rigged to explode when you hit the "bulls-eye".)
Total time? Like 40 seconds.
Everyone just laughed. I mean, c'mon - who was gonna beat that?
A couple contestants later, another guy gets up there. As I remember, he'd had some long-range experience, but he was no sniper. What he *did* have though, was a plan.
The timer starts, he lines up, adjusts his sights, and takes his first shot - just to the left of center. Adjusts a little and takes another shot - closer, but still to the left of center. Adjust a little more and takes a third shot...
KA-BLAMMO!!!
He's hit the bulls-eye and the target explodes.
His time? In the 20-some-odd second range.
aka - roughly HALF the time it took the navy sniper
Now, the sniper did what he was trained to do - get everything right, and hit the target as efficiently as possible. Literally "one shot, one kill". The other guy, though...he let "good enough", be, well, "good enough". Because when he realized "good enough" got him close, he could adjust and keep going on the fly.
Thing is that the goal here *wasn't* to be as efficient as possible or hit the target in as few shots as possible. It was to hit the target as *fast* as possible.
And in this case, "good enough" was actually a better choice.
Now I know what you're thinking - what does ANY of this have to do with cold email outreach?
lol
I see people trying to be a "sniper" when it comes to cold email - find the PERFECT lead and the PERFECT contact address and write the PERFECT email and more. Try to "one shot, one kill" it.
Thing is that getting new clients and customers via cold email outreach is kinda like that shooting competition. It's not about using as few emails as possible or being as efficient as possible or whatever else. It's about getting those clients and customers and more as FAST as possible.
This is when "good enough" comes into play and you can make it work to your advantage.
**TIP - this is ESPECIALLY true when trying to find the right addresses to send messages to. You have NO IDEA how many times I've seen people worry about sending to the wrong email address or wondering if an admin will get an email or whatever else. I get the mentality, but it bogs you down...and slows down your sales in the process.
The smart play is to let "good enough" be, well, "good enough"...only in reality, like the guy who beat the sniper, it actually ends up "better".
Wanna find out how?
Reserve your coaching spot in
this post and I'll show you step-by-step.