06-20-2020, 11:16 AM
![[Image: Book-Cover-FLAT-231x300.png]](http://www.scientificadvertising.com/wp-content/uploads/2019/09/Book-Cover-FLAT-231x300.png)
Copy Magic
How To Use Words To Sell Your Products
by Carl Galletti
Here is just some of what you get:
- What Copywriting is About (p3)
- What Copywriting is About (p3)
- How To Get Traffic To Your Site (p3)
- One Of The Best Techniques for Selling On The Internet (p4)
- How To Go About Writing Promotional Copy (p5)
- The Story Behind Salesmanship-in-Print (p6)
- What Salesmanship is REALLY All About (Most Misunderstand It) (p6)
- The First Thing You Need To Do If You Have Something To Sell (p7)
- What You Need To Focus On When You Edit Your Copy (p8)
- A Simple Little Exercise To End Writer’s Block and Get You Writing (p8)
- The Eugene M. Schwartz Process for Writing Copy (p8)
- The Kind of Space You Need For Your Writing (p9)
- The Best Time of Day to Write (p10)
- The Three Things Prospects Have Foremost in Their Minds When They Read Your Copy (p11)
- How To Breakthrough To The Person Reading Your Copy (p12)
- The Most Magical Word You Can Use in a Headline (p12)
- The Real Purpose of a Headline (p13)
- The Purpose of Sub-Headlines (p13)
- A Copy Formula Almost Everyone Gets Wrong and What It Really Means…And How To Use It Effectively (p14-15)
- How To Write Bullets (Fascinations) (p15-17)
- Where To Get A Comprehensive List of Bullets (p16)
- How To Get Prospects To Act Right Away (p18)
- The Little-Known Book That Claude Hopkins Used To Teach His Copywriters (p18)
- Why Older Copywriting Books Are Better Than Newer Ones (p19)
- What All Successful Copywriters Have (p19)
- How To Get A Classic Advertising Book for Free (p20)
- How To Write Emails (p21-4)
- How To Get Your Emails Opened (p24)
- How To Brainstorm with a Group (24)
- How To Come Up With Better Headlines (p25)
- How To Craft An Offer and Why It Is So Important (p26)
- What To Look For In Your Research and What To Do With It (p28)
- Whether Your Copy Should Be Long or Short (p29)
- Where To Put Your Most Powerful Testimonial (p30)
- The Biggest Challenge of Your Copy (p30)
- How To Build Trust With Your Audience (p31)
- The Secret of Professional Writing (p32)
- How and Where To Research (p33-34)
- How A 21 Year Old High School Dropout Went from Zero to $673,000 in 17 months Using a $30 Website (p36-37)
- How To Get Someone’s Home Address Via The Internet (p37)
- How I Designed A Site That Generated Over $100,000.00 Per Month (p38)