Wow! A course by Bill Hugall and Mark Barrett. I'm not expecting a whole lot with one of these guys let alone TWO! Let's see if two wrongs can make a right, LOL!
OK I went through the FE and yes, this is nothing new or innovative.
The idea behind the name of this course, Leverage, is that you are leveraging other people's work or lists to get your offer in front of their audience.
Hugall is in only one video which is the welcome video and the rest of the course has been done by Makr Barrett.
First thing you gotta do is dream up a freebie that people will be happy to give you their email in exchange for it and then build a squeeze page and simple funnel. Then you take advantage of five "Leverage Points" to get your freebie in front of as many eyeballs as you can.
First one is Shoutcart. This is like the Udimi of buying shout outs on Instagram. You look at Instagram accounts there that have a good number of followers and offer these account owners $$$ for them to post your freebie to their audience.
Second is face book groups. look for a fb group related to whatever niche or market you are into and either spam your freebie or lead magnet on the ones that will allow you or contact group owners and offer them some $$ to pin your post to the top of their page.
Third is solo ads. He uses Udimi, a guy called Wayne Crow (Super expensive), TrafficForMe .com (Never heard of them or used them but he says they are also expensive).
Fourth is You Tube. Find channels in your niche that are ranked high or high enough and contact the channel owner and offer him some $$$ to promote your freebie.
Fifth is bonus spots on product download pages. Go to much eye and look at people launching products. Find contact info of launchers and offer $$$ to post your freebie offer on their DL page.
Final one is Broadcasting a.k.a sending offers to your email list. After you built your list, email them about product launches and sell the shiny objects for commissions. DUH!
So that's it for the front end. Obviously not palatable for those on a budget or even worse, on a budget and no copywriting skillz. I'm not saying this does not work but it definitely won't if you are not familiar with the people you want to market to as well as human nature.
This is also a good way to gauge how good the courses in the copywriting section are, ha ha! So don't try this unless you know WTH you are doing.
Thanks again for the share Wecanbothwin!
